| TÃtulo : |
Cultural Studies of LEGO : More Than Just Bricks |
| Tipo de documento: |
documento electrónico |
| Autores: |
Hains, Rebecca C., ; Mazzarella, Sharon R., |
| Mención de edición: |
1 ed. |
| Editorial: |
[s.l.] : Springer |
| Fecha de publicación: |
2019 |
| Número de páginas: |
XIX, 357 p. 4 ilustraciones, 3 ilustraciones en color. |
| ISBN/ISSN/DL: |
978-3-030-32664-7 |
| Nota general: |
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. |
| Palabras clave: |
Comunicación Cultura popular Joven Sexo Educación de la primera infancia Media y comunicación Estudios culturales Cultura juvenil Estudios de género |
| Ãndice Dewey: |
302.2 Comunicación |
| Resumen: |
Esta colección examina LEGO desde una variedad de enfoques de estudios crÃticos y culturales, destacando el poder ideológico y la influencia de la marca de renombre mundial. Dado el estatus de LEGO como el mayor fabricante de juguetes del mundo y un conglomerado multimedia transnacional, Cultural Studies of Lego: More Than Just Bricks analiza los mensajes culturales de los medios de comunicación de LEGO; la creatividad con y dentro de los artefactos LEGO; y la diversidad dentro de la franquicia, incluida la representación de género y raza. Los análisis en profundidad de los capÃtulos de temas como las pelÃculas de LEGO, las tácticas de marketing, los juegos, las novelizaciones y los fanáticos ofrecen perspectivas convincentes relevantes para aquellos interesados ​​​​en la marca LEGO y las tendencias más amplias en el mercado de la cultura popular infantil por igual. |
| Nota de contenido: |
Introduction - Rebecca Hains & Sharon R. Mazzarella -- SECTION ONE: LEGO AS Media Text -- In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom) -- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University) -- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia) -- LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada) -- SECTION TWO: Growing up with LEGO -- Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida) -- You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO -- Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati) -- "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University) -- "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University) -- SECTION THREE: The Politics of Representation in the LEGO Franchise -- Yellow is White UnlessOtherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University) -- A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin) -- The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky) -- The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon). |
| En lÃnea: |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
| Link: |
https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i |
Cultural Studies of LEGO : More Than Just Bricks [documento electrónico] / Hains, Rebecca C., ; Mazzarella, Sharon R., . - 1 ed. . - [s.l.] : Springer, 2019 . - XIX, 357 p. 4 ilustraciones, 3 ilustraciones en color. ISBN : 978-3-030-32664-7 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
| Palabras clave: |
Comunicación Cultura popular Joven Sexo Educación de la primera infancia Media y comunicación Estudios culturales Cultura juvenil Estudios de género |
| Ãndice Dewey: |
302.2 Comunicación |
| Resumen: |
Esta colección examina LEGO desde una variedad de enfoques de estudios crÃticos y culturales, destacando el poder ideológico y la influencia de la marca de renombre mundial. Dado el estatus de LEGO como el mayor fabricante de juguetes del mundo y un conglomerado multimedia transnacional, Cultural Studies of Lego: More Than Just Bricks analiza los mensajes culturales de los medios de comunicación de LEGO; la creatividad con y dentro de los artefactos LEGO; y la diversidad dentro de la franquicia, incluida la representación de género y raza. Los análisis en profundidad de los capÃtulos de temas como las pelÃculas de LEGO, las tácticas de marketing, los juegos, las novelizaciones y los fanáticos ofrecen perspectivas convincentes relevantes para aquellos interesados ​​​​en la marca LEGO y las tendencias más amplias en el mercado de la cultura popular infantil por igual. |
| Nota de contenido: |
Introduction - Rebecca Hains & Sharon R. Mazzarella -- SECTION ONE: LEGO AS Media Text -- In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom) -- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University) -- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia) -- LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada) -- SECTION TWO: Growing up with LEGO -- Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida) -- You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO -- Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati) -- "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University) -- "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University) -- SECTION THREE: The Politics of Representation in the LEGO Franchise -- Yellow is White UnlessOtherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University) -- A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin) -- The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky) -- The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon). |
| En lÃnea: |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
| Link: |
https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i |
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