Título :	Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Tipo de documento:	documento electrónico
Autores:	Krey, Nina, ; Rossi, Patricia,
Mención de edición:	1 ed.
Editorial:	[s.l.] : Springer
Fecha de publicación:	2018
Número de páginas:	XXXVIII, 612 p. 22 ilustraciones, 8 ilustraciones en color.
ISBN/ISSN/DL:	978-3-319-99181-8
Nota general:	Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave:	Relaciones con los clientes  Comportamiento del consumidor  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data
Índice Dewey:	658.812
Resumen:	Vemos a nuestros clientes como invitados a una fiesta y nosotros somos los anfitriones. Nuestro trabajo diario es hacer que cada aspecto importante de la experiencia del cliente sea un poco mejor". Jeff Bezos, fundador y director ejecutivo de Amazon.com. Este volumen de actas explora las formas en que los especialistas en marketing pueden aprender sobre los clientes a través de big data y otras fuentes para crear una experiencia de cliente mejorada. Los consumidores de hoy ya no exigen simplemente experiencias atractivas en línea o fuera de línea; se centran cada vez más en una experiencia perfecta a lo largo de su viaje a través de espacios virtuales y reales. Mientras compran en una tienda física, los consumidores revisan sus teléfonos inteligentes en busca de opiniones de clientes e información competitiva, y atrapan uno o dos Pokémon al mismo tiempo. La experiencia en línea ya no se trata solo de precios y conveniencia, y fuera de línea ya no se trata solo de SKU. Los canales individuales importan cada vez menos; es la experiencia omnicanal la que se está convirtiendo en algo habitual. Los especialistas en marketing deben mantener el ritmo, adaptarse continuamente y contribuir al cambiante panorama del consumidor. A través de innumerables puntos de contacto en diferentes canales y medios, los especialistas en marketing de hoy pueden aprender más sobre sus clientes y están mejor equipados que nunca para brindarles la experiencia mejorada deseada: fácil, divertida, atractiva y eficiente. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2018 celebrada en Nueva Orleans, Luisiana, proporciona investigaciones innovadoras realizadas por académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a seguir atrayendo a sus clientes en este nuevo paisaje. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing.
Nota de contenido:	Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution ofthe Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers' Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers' Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on 'The Dark Side of Social Media': An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People's Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don't Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer's Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men's Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer's Perceptions of "Green" Credit Cards: An Abstract -- Chapter45. "Buy Me, I'm Green": The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming's State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures' Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers' M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Rightin Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go's Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product's Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebrities .
En línea:	https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
Link:	https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Krey, Nina, ; Rossi, Patricia,  . -  1 ed.  . - [s.l.] : Springer, 2018 . - XXXVIII, 612 p. 22 ilustraciones, 8 ilustraciones en color.
ISBN : 978-3-319-99181-8
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.

Palabras clave:	Relaciones con los clientes  Comportamiento del consumidor  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data
Índice Dewey:	658.812
Resumen:	Vemos a nuestros clientes como invitados a una fiesta y nosotros somos los anfitriones. Nuestro trabajo diario es hacer que cada aspecto importante de la experiencia del cliente sea un poco mejor". Jeff Bezos, fundador y director ejecutivo de Amazon.com. Este volumen de actas explora las formas en que los especialistas en marketing pueden aprender sobre los clientes a través de big data y otras fuentes para crear una experiencia de cliente mejorada. Los consumidores de hoy ya no exigen simplemente experiencias atractivas en línea o fuera de línea; se centran cada vez más en una experiencia perfecta a lo largo de su viaje a través de espacios virtuales y reales. Mientras compran en una tienda física, los consumidores revisan sus teléfonos inteligentes en busca de opiniones de clientes e información competitiva, y atrapan uno o dos Pokémon al mismo tiempo. La experiencia en línea ya no se trata solo de precios y conveniencia, y fuera de línea ya no se trata solo de SKU. Los canales individuales importan cada vez menos; es la experiencia omnicanal la que se está convirtiendo en algo habitual. Los especialistas en marketing deben mantener el ritmo, adaptarse continuamente y contribuir al cambiante panorama del consumidor. A través de innumerables puntos de contacto en diferentes canales y medios, los especialistas en marketing de hoy pueden aprender más sobre sus clientes y están mejor equipados que nunca para brindarles la experiencia mejorada deseada: fácil, divertida, atractiva y eficiente. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2018 celebrada en Nueva Orleans, Luisiana, proporciona investigaciones innovadoras realizadas por académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a seguir atrayendo a sus clientes en este nuevo paisaje. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing.
Nota de contenido:	Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution ofthe Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers' Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers' Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on 'The Dark Side of Social Media': An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People's Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don't Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer's Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men's Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer's Perceptions of "Green" Credit Cards: An Abstract -- Chapter45. "Buy Me, I'm Green": The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming's State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures' Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers' M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Rightin Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go's Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product's Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebrities .
En línea:	https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
Link:	https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i