This text reflects on the role of advertising and journalism as means of communication and as a complementary pair regarding the formation of models of learning and behavior. It is questioned by the effects of both cases on the re-construction of social imaginaries that both create a consumption-dependent mass culture through the support of advertising (sell-inform). Journalism and advertising, as mass media, become actors with power that have an effect on the production process of contemporary culture to influence the daily lives of individuals

This text reflects on the role of advertising and journalism as means of communication and as a complementary pair regarding the formation of models of learning and behavior. It is questioned by the effects of both cases on the re-construction of social imaginaries that both create a consumption-dependent mass culture through the support of advertising (sell-inform). Journalism and advertising, as mass media, become actors with power that have an effect on the production process of contemporary culture to influence the daily lives of individuals