| TÃtulo : |
Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 |
| Tipo de documento: |
documento electrónico |
| Autores: |
Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta, |
| Mención de edición: |
1 ed. |
| Editorial: |
[s.l.] : Springer |
| Fecha de publicación: |
2021 |
| Número de páginas: |
XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color. |
| ISBN/ISSN/DL: |
978-3-030-81321-5 |
| Nota general: |
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. |
| Palabras clave: |
Marketing Comunicación y tráfico Industrias de medios Cultura visual |
| Ãndice Dewey: |
658.8 Mercadeo (Principios de mercadeo) |
| Resumen: |
Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capÃtulos presentan trabajos interdisciplinarios teóricos y empÃricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. |
| Nota de contenido: |
Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo DomÃnguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. |
| En lÃnea: |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
| Link: |
https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i |
Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 [documento electrónico] / Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta, . - 1 ed. . - [s.l.] : Springer, 2021 . - XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color. ISBN : 978-3-030-81321-5 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
| Palabras clave: |
Marketing Comunicación y tráfico Industrias de medios Cultura visual |
| Ãndice Dewey: |
658.8 Mercadeo (Principios de mercadeo) |
| Resumen: |
Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capÃtulos presentan trabajos interdisciplinarios teóricos y empÃricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. |
| Nota de contenido: |
Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo DomÃnguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. |
| En lÃnea: |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
| Link: |
https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i |
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