Información del autor
Autor Slade, Emma L. |
Documentos disponibles escritos por este autor (2)
Crear una solicitud de compra Refinar búsquedaDigital and Social Media Marketing / Rana, Nripendra P. ; Slade, Emma L. ; Sahu, Ganesh P. ; Kizgin, Hatice ; Singh, Nitish ; Dey, Bidit ; Gutierrez, Anabel ; Dwivedi, Yogesh K.
TÃtulo : Digital and Social Media Marketing : Emerging Applications and Theoretical Development Tipo de documento: documento electrónico Autores: Rana, Nripendra P., ; Slade, Emma L., ; Sahu, Ganesh P., ; Kizgin, Hatice, ; Singh, Nitish, ; Dey, Bidit, ; Gutierrez, Anabel, ; Dwivedi, Yogesh K., Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XV, 339 p. 43 ilustraciones, 36 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-24374-6 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Servicios de información empresarial Telemercadeo mercadeo por Internet Integración económica internacional Globalización TI en los negocios Publicidad digital Mercados emergentes y globalización Clasificación: 658.05 Gerencia ejecutiva (teoría y análisis de sistemas) Resumen: Este libro examina cuestiones e implicaciones del marketing de redes sociales y digitales para los mercados emergentes. Estos mercados requieren adaptaciones sustanciales de las teorÃas y enfoques desarrollados empleados en el mundo occidental. El libro investiga problemas especÃficos de los mercados emergentes, al tiempo que identifica nuevas construcciones teóricas y aplicaciones prácticas del marketing digital. Aborda temas como el boca a boca electrónico (eWOM), diferencias demográficas en el marketing digital, marketing móvil, publicidad en buscadores, entre otros. Un aumento radical en el alcance tanto temporal como geográfico está permitiendo a los consumidores ejercer influencia sobre las marcas, productos y servicios. Las tecnologÃas de la información y la comunicación (TIC) y los medios digitales están teniendo un impacto significativo en la forma en que las personas se comunican y satisfacen sus necesidades socioeconómicas, emocionales y materiales. Estas tecnologÃas también están siendo aprovechadas por las empresas para diversos fines, incluida la distribución y venta de bienes, la venta minorista de servicios al consumidor, la gestión de relaciones con los clientes e influir en el comportamiento del consumidor mediante el empleo de prácticas de marketing digital. Este libro considera esto al examinar la práctica y la investigación relacionadas con el marketing de redes sociales y digitales. Nota de contenido: Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers' Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. Tipo de medio : Computadora Summary : This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and communication technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this as it examines the practice and research related to digital and social media marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Digital and Social Media Marketing : Emerging Applications and Theoretical Development [documento electrónico] / Rana, Nripendra P., ; Slade, Emma L., ; Sahu, Ganesh P., ; Kizgin, Hatice, ; Singh, Nitish, ; Dey, Bidit, ; Gutierrez, Anabel, ; Dwivedi, Yogesh K., . - 1 ed. . - [s.l.] : Springer, 2020 . - XV, 339 p. 43 ilustraciones, 36 ilustraciones en color.
ISBN : 978-3-030-24374-6
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Servicios de información empresarial Telemercadeo mercadeo por Internet Integración económica internacional Globalización TI en los negocios Publicidad digital Mercados emergentes y globalización Clasificación: 658.05 Gerencia ejecutiva (teoría y análisis de sistemas) Resumen: Este libro examina cuestiones e implicaciones del marketing de redes sociales y digitales para los mercados emergentes. Estos mercados requieren adaptaciones sustanciales de las teorÃas y enfoques desarrollados empleados en el mundo occidental. El libro investiga problemas especÃficos de los mercados emergentes, al tiempo que identifica nuevas construcciones teóricas y aplicaciones prácticas del marketing digital. Aborda temas como el boca a boca electrónico (eWOM), diferencias demográficas en el marketing digital, marketing móvil, publicidad en buscadores, entre otros. Un aumento radical en el alcance tanto temporal como geográfico está permitiendo a los consumidores ejercer influencia sobre las marcas, productos y servicios. Las tecnologÃas de la información y la comunicación (TIC) y los medios digitales están teniendo un impacto significativo en la forma en que las personas se comunican y satisfacen sus necesidades socioeconómicas, emocionales y materiales. Estas tecnologÃas también están siendo aprovechadas por las empresas para diversos fines, incluida la distribución y venta de bienes, la venta minorista de servicios al consumidor, la gestión de relaciones con los clientes e influir en el comportamiento del consumidor mediante el empleo de prácticas de marketing digital. Este libro considera esto al examinar la práctica y la investigación relacionadas con el marketing de redes sociales y digitales. Nota de contenido: Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers' Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. Tipo de medio : Computadora Summary : This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and communication technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this as it examines the practice and research related to digital and social media marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
TÃtulo : Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda Tipo de documento: documento electrónico Autores: Dwivedi, Yogesh K., ; Rana, Nripendra P., ; Slade, Emma L., ; Shareef, Mahmud A., ; Clement, Marc, ; Simintiras, Antonis C., ; Lal, Banita, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2018 Número de páginas: XXI, 425 p. 17 ilustraciones, 12 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-75013-2 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Integración económica internacional Globalización Servicios de información empresarial Innovaciones tecnológicas Mercados emergentes y globalización TI en los negocios Gestión de Innovación y TecnologÃa Clasificación: 337 Economía internacional Resumen: Este libro examina cuestiones destacadas en los mercados emergentes (ME) desde una variedad de disciplinas con el fin de realizar contribuciones sociales útiles a través del intercambio de conocimientos. Los mercados emergentes ofrecen enormes oportunidades, pero aprovecharlas es a la vez desafiante y arriesgado debido a las incertidumbres inherentes a dichos mercados. Los mercados emergentes también tienen caracterÃsticas únicas que los diferencian de los paÃses desarrollados. Esto tiene implicaciones tanto para la teorÃa como para la práctica. Estos mercados requieren adaptaciones sustanciales de las teorÃas y enfoques desarrollados empleados en el mundo occidental. Este libro investiga problemas especÃficos de los mercados emergentes e identifica nuevas construcciones teóricas, hipótesis de (re)desarrollo y enfatiza contextos institucionales. Los capÃtulos de este libro establecen nuevos paradigmas conceptuales y teóricos desde perspectivas multidisciplinarias concentradas en las áreas de sistemas de información, gobierno electrónico y asuntos de medios digitales y sociales. El libro se centra en temas de estas áreas, como empresas digitales, sostenibilidad, telemedicina y tecnologÃas de la información y la comunicación (TIC), y analiza los posibles desafÃos y oportunidades que pueden surgir. Estos conceptos y temas tratados en este libro son vitales para hacer que la economÃa global sea más equitativa y sostenible. . Nota de contenido: Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends -- Chapter 4: The UK Economy and Brexit -- Section 2: Financial Technology -- Chapter 5: Digital Technologies and Pro-Poor Finance -- Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks -- Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country -- Section 3: Digital Business -- Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective -- Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward -- Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets -- Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry -- Section 4: Information Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia -- Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE -- Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective -- Chapter 17: Readiness of Smart City: Emerging Economy Perspective -- Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions -- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda -- Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting -- Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise -- Chapter 22: Factors Affecting Jordanian Consumers' Attitudes toward Facebook Advertising: Case Study of Tourism -- Chapter 23: Factors affecting consumers' pro-environmental behaviours in Saudi Arabia -- Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business -- Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China -- Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A Review of Extant Literature -- Chapter 28: Networking andEntrepreneurial Activity in Kuwait -- Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India -- Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection. Tipo de medio : Computadora Summary : This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areassuch as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable. . Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda [documento electrónico] / Dwivedi, Yogesh K., ; Rana, Nripendra P., ; Slade, Emma L., ; Shareef, Mahmud A., ; Clement, Marc, ; Simintiras, Antonis C., ; Lal, Banita, . - 1 ed. . - [s.l.] : Springer, 2018 . - XXI, 425 p. 17 ilustraciones, 12 ilustraciones en color.
ISBN : 978-3-319-75013-2
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Integración económica internacional Globalización Servicios de información empresarial Innovaciones tecnológicas Mercados emergentes y globalización TI en los negocios Gestión de Innovación y TecnologÃa Clasificación: 337 Economía internacional Resumen: Este libro examina cuestiones destacadas en los mercados emergentes (ME) desde una variedad de disciplinas con el fin de realizar contribuciones sociales útiles a través del intercambio de conocimientos. Los mercados emergentes ofrecen enormes oportunidades, pero aprovecharlas es a la vez desafiante y arriesgado debido a las incertidumbres inherentes a dichos mercados. Los mercados emergentes también tienen caracterÃsticas únicas que los diferencian de los paÃses desarrollados. Esto tiene implicaciones tanto para la teorÃa como para la práctica. Estos mercados requieren adaptaciones sustanciales de las teorÃas y enfoques desarrollados empleados en el mundo occidental. Este libro investiga problemas especÃficos de los mercados emergentes e identifica nuevas construcciones teóricas, hipótesis de (re)desarrollo y enfatiza contextos institucionales. Los capÃtulos de este libro establecen nuevos paradigmas conceptuales y teóricos desde perspectivas multidisciplinarias concentradas en las áreas de sistemas de información, gobierno electrónico y asuntos de medios digitales y sociales. El libro se centra en temas de estas áreas, como empresas digitales, sostenibilidad, telemedicina y tecnologÃas de la información y la comunicación (TIC), y analiza los posibles desafÃos y oportunidades que pueden surgir. Estos conceptos y temas tratados en este libro son vitales para hacer que la economÃa global sea más equitativa y sostenible. . Nota de contenido: Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends -- Chapter 4: The UK Economy and Brexit -- Section 2: Financial Technology -- Chapter 5: Digital Technologies and Pro-Poor Finance -- Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks -- Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country -- Section 3: Digital Business -- Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective -- Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward -- Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets -- Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry -- Section 4: Information Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia -- Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE -- Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective -- Chapter 17: Readiness of Smart City: Emerging Economy Perspective -- Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions -- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda -- Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting -- Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise -- Chapter 22: Factors Affecting Jordanian Consumers' Attitudes toward Facebook Advertising: Case Study of Tourism -- Chapter 23: Factors affecting consumers' pro-environmental behaviours in Saudi Arabia -- Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business -- Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China -- Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A Review of Extant Literature -- Chapter 28: Networking andEntrepreneurial Activity in Kuwait -- Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India -- Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection. Tipo de medio : Computadora Summary : This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areassuch as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable. . Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
