Cultural Studies of LEGO / Hains, Rebecca C. ; Mazzarella, Sharon R.  

Público ISBD Ningún comentario para este título. Título : Cultural Studies of LEGO : More Than Just Bricks Tipo de documento: documento electrónico Autores: Hains, Rebecca C., ; Mazzarella, Sharon R., Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XIX, 357 p. 4 ilustraciones, 3 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-32664-7 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Comunicación  Cultura popular  Joven  Sexo  Educación de la primera infancia  Media y comunicación  Estudios culturales  Cultura juvenil  Estudios de género Clasificación: 302.2 Comunicación Resumen: Esta colección examina LEGO desde una variedad de enfoques de estudios críticos y culturales, destacando el poder ideológico y la influencia de la marca de renombre mundial. Dado el estatus de LEGO como el mayor fabricante de juguetes del mundo y un conglomerado multimedia transnacional, Cultural Studies of Lego: More Than Just Bricks analiza los mensajes culturales de los medios de comunicación de LEGO; la creatividad con y dentro de los artefactos LEGO; y la diversidad dentro de la franquicia, incluida la representación de género y raza. Los análisis en profundidad de los capítulos de temas como las películas de LEGO, las tácticas de marketing, los juegos, las novelizaciones y los fanáticos ofrecen perspectivas convincentes relevantes para aquellos interesados ​​​​en la marca LEGO y las tendencias más amplias en el mercado de la cultura popular infantil por igual. Nota de contenido: Introduction - Rebecca Hains & Sharon R. Mazzarella -- SECTION ONE: LEGO AS Media Text -- In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom) -- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University) -- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia) -- LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada) -- SECTION TWO: Growing up with LEGO -- Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida) -- You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO -- Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati) -- "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University) -- "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University) -- SECTION THREE: The Politics of Representation in the LEGO Franchise -- Yellow is White UnlessOtherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University) -- A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin) -- The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky) -- The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon). Tipo de medio : Computadora Summary : This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Cultural Studies of LEGO : More Than Just Bricks [documento electrónico] / Hains, Rebecca C., ; Mazzarella, Sharon R.,  . -  1 ed.  . - [s.l.] : Springer, 2019 . - XIX, 357 p. 4 ilustraciones, 3 ilustraciones en color. ISBN : 978-3-030-32664-7 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Comunicación  Cultura popular  Joven  Sexo  Educación de la primera infancia  Media y comunicación  Estudios culturales  Cultura juvenil  Estudios de género Clasificación: 302.2 Comunicación Resumen: Esta colección examina LEGO desde una variedad de enfoques de estudios críticos y culturales, destacando el poder ideológico y la influencia de la marca de renombre mundial. Dado el estatus de LEGO como el mayor fabricante de juguetes del mundo y un conglomerado multimedia transnacional, Cultural Studies of Lego: More Than Just Bricks analiza los mensajes culturales de los medios de comunicación de LEGO; la creatividad con y dentro de los artefactos LEGO; y la diversidad dentro de la franquicia, incluida la representación de género y raza. Los análisis en profundidad de los capítulos de temas como las películas de LEGO, las tácticas de marketing, los juegos, las novelizaciones y los fanáticos ofrecen perspectivas convincentes relevantes para aquellos interesados ​​​​en la marca LEGO y las tendencias más amplias en el mercado de la cultura popular infantil por igual. Nota de contenido: Introduction - Rebecca Hains & Sharon R. Mazzarella -- SECTION ONE: LEGO AS Media Text -- In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom) -- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University) -- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia) -- LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada) -- SECTION TWO: Growing up with LEGO -- Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida) -- You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO -- Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati) -- "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University) -- "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University) -- SECTION THREE: The Politics of Representation in the LEGO Franchise -- Yellow is White UnlessOtherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University) -- A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin) -- The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky) -- The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon). Tipo de medio : Computadora Summary : This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

The Marketing of Children's Toys / Hains, Rebecca C. ; Jennings, Nancy A.  

Público ISBD Ningún comentario para este título. Título : The Marketing of Children's Toys : Critical Perspectives on Children's Consumer Culture Tipo de documento: documento electrónico Autores: Hains, Rebecca C., ; Jennings, Nancy A., Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2021 Número de páginas: XVII, 304 p. 2 ilustraciones ISBN/ISSN/DL: 978-3-030-62881-9 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Joven  Comunicación  Comportamiento del consumidor  Cultura juvenil  Recepción de medios y efectos de medios  Estudios culturales Clasificación: 306.083 Resumen: Este libro ofrece ricas perspectivas críticas sobre el marketing de una variedad de juguetes, marcas y categorías de productos. Los temas incluyen marketing realizado por marcas específicas de juguetes para niños como American Girl, Barbie, Disney, GoldieBlox, Fisher-Price y LEGO, y tendencias de marketing que caracterizan categorías de juguetes más amplias, como juguetes grotescos de moda; armas de fuego de juguete; juguetes minimalistas; toyética; juguetes destinados a ofrecer una representación diversa; juguetes STEM; y vídeos de unboxing. El marketing de juguetes merece una crítica académica sostenida debido a la importancia cultural de los juguetes y su papel en la vida de los niños, así como a la importancia económica de la industria. Los discursos en torno a los juguetes (incluido para quién están destinados ciertos juguetes y qué pueden significar diversos juguetes y marcas sobre las identidades de sus propietarios) tienen implicaciones para nuestra comprensión de las expectativas de los adultos sobre los niños y de las normas sociales más amplias en las que se socializa a los niños. Nota de contenido: Introduction -- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, TheLondon School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public's Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Røvik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line -- Rebecca Hains, Professor of Media and Communication, Salem State University. Tipo de medio : Computadora Summary : This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners' identities—have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] The Marketing of Children's Toys : Critical Perspectives on Children's Consumer Culture [documento electrónico] / Hains, Rebecca C., ; Jennings, Nancy A.,  . -  1 ed.  . - [s.l.] : Springer, 2021 . - XVII, 304 p. 2 ilustraciones. ISBN : 978-3-030-62881-9 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Joven  Comunicación  Comportamiento del consumidor  Cultura juvenil  Recepción de medios y efectos de medios  Estudios culturales Clasificación: 306.083 Resumen: Este libro ofrece ricas perspectivas críticas sobre el marketing de una variedad de juguetes, marcas y categorías de productos. Los temas incluyen marketing realizado por marcas específicas de juguetes para niños como American Girl, Barbie, Disney, GoldieBlox, Fisher-Price y LEGO, y tendencias de marketing que caracterizan categorías de juguetes más amplias, como juguetes grotescos de moda; armas de fuego de juguete; juguetes minimalistas; toyética; juguetes destinados a ofrecer una representación diversa; juguetes STEM; y vídeos de unboxing. El marketing de juguetes merece una crítica académica sostenida debido a la importancia cultural de los juguetes y su papel en la vida de los niños, así como a la importancia económica de la industria. Los discursos en torno a los juguetes (incluido para quién están destinados ciertos juguetes y qué pueden significar diversos juguetes y marcas sobre las identidades de sus propietarios) tienen implicaciones para nuestra comprensión de las expectativas de los adultos sobre los niños y de las normas sociales más amplias en las que se socializa a los niños. Nota de contenido: Introduction -- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, TheLondon School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public's Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Røvik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line -- Rebecca Hains, Professor of Media and Communication, Salem State University. Tipo de medio : Computadora Summary : This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners' identities—have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

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