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Autor Sigala, Marianna |
Documentos disponibles escritos por este autor (3)
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TÃtulo : Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications Tipo de documento: documento electrónico Autores: Sigala, Marianna, ; Rahimi, Roya, ; Thelwall, Mike, Mención de edición: 1 ed. Editorial: Singapore [Malasia] : Springer Fecha de publicación: 2019 Número de páginas: XII, 223 p. 43 ilustraciones, 32 ilustraciones en color. ISBN/ISSN/DL: 978-981-1363399-- Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Investigación cuantitativa Turismo Gestión Grandes datos Análisis de datos y Big Data Gestión turÃstica Clasificación: 001.4 Investigación y métodos estadísticos Resumen: Este libro reúne investigaciones multidisciplinarias y evidencia práctica sobre el papel y la explotación de big data para impulsar y apoyar la innovación en el turismo. También proporciona un marco consolidado y una hoja de ruta que resume los principales problemas que tanto los investigadores como los profesionales deben abordar para lograr una innovación eficaz en big data. El libro propone un modelo basado en procesos para identificar e implementar estrategias de innovación de big data en el turismo. Este marco de proceso consta de cuatro partes principales: 1) insumos necesarios para la innovación de big data; 2) procesos necesarios para implementar la innovación de big data; 3) resultados de la innovación en big data; y 4) factores contextuales que influyen en la explotación de big data y los avances en la explotación de big data para la innovación empresarial. Nota de contenido: Chapter 1. Big Data: the Oil of the New Tourism Economy -- Chapter 2. Composite Indicators for Measuring the Online Search Interest by a Tourist Destination -- Chapter 3. Developing Smart Tourism Destinations with the Internet of Things -- Chapter 4. Big Data in Online Travel Agencies and its Application Through Electronic Devices -- Chapter 5. Big Data for Measuring the Impact of Tourism Economic Development Programme: a Process and Quality Criteria Framework for Using Big Data -- Chapter 6. Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies -- Chapter 7. Sentiment Analysis for Tourism -- Chapter 8. Location-Based Social Network Data for Tourism Destinations -- Chapter 9. Identifying Innovative Idea Proposals with Topic Models - A Case Study from SPA Tourism -- Chapter 10. Customer Data and Crisis Monitoring in Flanders and Brussels -- Chapter 11. Analyzing Airbnb Customer Experience Feedback Using Text Mining -- Chapter 12. Big Data as a Game Changer: How does it Shape Business Intelligence within a Tourism and Hospitality Industry Context? -- Chapter 13. Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests -- Chapter 14. Big Data and its Supporting Elements: Implications for Tourism and Hospitality Marketing. Tipo de medio : Computadora Summary : This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications [documento electrónico] / Sigala, Marianna, ; Rahimi, Roya, ; Thelwall, Mike, . - 1 ed. . - Singapore [Malasia] : Springer, 2019 . - XII, 223 p. 43 ilustraciones, 32 ilustraciones en color.
ISBN : 978-981-1363399--
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Investigación cuantitativa Turismo Gestión Grandes datos Análisis de datos y Big Data Gestión turÃstica Clasificación: 001.4 Investigación y métodos estadísticos Resumen: Este libro reúne investigaciones multidisciplinarias y evidencia práctica sobre el papel y la explotación de big data para impulsar y apoyar la innovación en el turismo. También proporciona un marco consolidado y una hoja de ruta que resume los principales problemas que tanto los investigadores como los profesionales deben abordar para lograr una innovación eficaz en big data. El libro propone un modelo basado en procesos para identificar e implementar estrategias de innovación de big data en el turismo. Este marco de proceso consta de cuatro partes principales: 1) insumos necesarios para la innovación de big data; 2) procesos necesarios para implementar la innovación de big data; 3) resultados de la innovación en big data; y 4) factores contextuales que influyen en la explotación de big data y los avances en la explotación de big data para la innovación empresarial. Nota de contenido: Chapter 1. Big Data: the Oil of the New Tourism Economy -- Chapter 2. Composite Indicators for Measuring the Online Search Interest by a Tourist Destination -- Chapter 3. Developing Smart Tourism Destinations with the Internet of Things -- Chapter 4. Big Data in Online Travel Agencies and its Application Through Electronic Devices -- Chapter 5. Big Data for Measuring the Impact of Tourism Economic Development Programme: a Process and Quality Criteria Framework for Using Big Data -- Chapter 6. Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies -- Chapter 7. Sentiment Analysis for Tourism -- Chapter 8. Location-Based Social Network Data for Tourism Destinations -- Chapter 9. Identifying Innovative Idea Proposals with Topic Models - A Case Study from SPA Tourism -- Chapter 10. Customer Data and Crisis Monitoring in Flanders and Brussels -- Chapter 11. Analyzing Airbnb Customer Experience Feedback Using Text Mining -- Chapter 12. Big Data as a Game Changer: How does it Shape Business Intelligence within a Tourism and Hospitality Industry Context? -- Chapter 13. Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests -- Chapter 14. Big Data and its Supporting Elements: Implications for Tourism and Hospitality Marketing. Tipo de medio : Computadora Summary : This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
TÃtulo : Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases Tipo de documento: documento electrónico Autores: Sigala, Marianna, ; Robinson, Richard N. S., Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XXII, 388 p. 25 ilustraciones ISBN/ISSN/DL: 978-3-319-75462-8 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Turismo Gestión Marketing Gestión turÃstica Clasificación: 338.4791 Resumen: Este libro vincula la investigación en marketing/gestión del vino y enoturismo, ofreciendo perspectivas internacionales y multidisciplinares. Al abordar la naturaleza cambiante de la industria y el mercado del enoturismo, el libro aporta nuevas corrientes de investigación y avances tecnológicos como; redes sociales, empoderamiento y compromiso del cliente, cocreación, marketing social/responsable y consumo de vino. Cada sección incluye un capÃtulo introductorio escrito por los editores que analiza los objetivos y los capÃtulos de la sección. Los capÃtulos de las secciones brindan conocimientos teóricos y basados ​​en investigaciones con implicaciones prácticas, mientras que cada sección también se complementa con estudios de casos que enriquecen aún más las implicaciones de la teorÃa para la práctica y la industria. Los investigadores encontrarán en este libro un análisis holÃstico de investigaciones y casos relacionados con la gestión y comercialización de empresas y visitantes de enoturismo. . Nota de contenido: 1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson -- Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior -- 2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen -- 3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly -- 4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou -- 5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti -- 6. Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala -- 7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala -- Part II. Capturing the Market: Marketing, Distribution and Promotion -- 8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller -- 9. Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl -- 10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala -- 11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Éric Pelet, Marieshka Barton and Claude Chapuis -- Part III. Experience Management in Wine Tourism: Design and Differentiation -- 12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid -- 13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini -- 14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish -- 15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala -- 16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala -- 17. Innovation in Wine Tourism Businesses: 'Turning Ashes to Gold'; Dimitrios Karagiannis and Theodore Metaxas -- 18. An Emerging Wine Region: Tourism, Education and Sharing the 'Love'; Richard N. S. Robinson -- 19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish. Tipo de medio : Computadora Summary : This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. . Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases [documento electrónico] / Sigala, Marianna, ; Robinson, Richard N. S., . - 1 ed. . - [s.l.] : Springer, 2019 . - XXII, 388 p. 25 ilustraciones.
ISBN : 978-3-319-75462-8
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Turismo Gestión Marketing Gestión turÃstica Clasificación: 338.4791 Resumen: Este libro vincula la investigación en marketing/gestión del vino y enoturismo, ofreciendo perspectivas internacionales y multidisciplinares. Al abordar la naturaleza cambiante de la industria y el mercado del enoturismo, el libro aporta nuevas corrientes de investigación y avances tecnológicos como; redes sociales, empoderamiento y compromiso del cliente, cocreación, marketing social/responsable y consumo de vino. Cada sección incluye un capÃtulo introductorio escrito por los editores que analiza los objetivos y los capÃtulos de la sección. Los capÃtulos de las secciones brindan conocimientos teóricos y basados ​​en investigaciones con implicaciones prácticas, mientras que cada sección también se complementa con estudios de casos que enriquecen aún más las implicaciones de la teorÃa para la práctica y la industria. Los investigadores encontrarán en este libro un análisis holÃstico de investigaciones y casos relacionados con la gestión y comercialización de empresas y visitantes de enoturismo. . Nota de contenido: 1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson -- Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior -- 2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen -- 3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly -- 4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou -- 5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti -- 6. Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala -- 7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala -- Part II. Capturing the Market: Marketing, Distribution and Promotion -- 8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller -- 9. Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl -- 10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala -- 11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Éric Pelet, Marieshka Barton and Claude Chapuis -- Part III. Experience Management in Wine Tourism: Design and Differentiation -- 12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid -- 13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini -- 14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish -- 15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala -- 16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala -- 17. Innovation in Wine Tourism Businesses: 'Turning Ashes to Gold'; Dimitrios Karagiannis and Theodore Metaxas -- 18. An Emerging Wine Region: Tourism, Education and Sharing the 'Love'; Richard N. S. Robinson -- 19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish. Tipo de medio : Computadora Summary : This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. . Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
TÃtulo : Wine Tourism Destination Management and Marketing : Theory and Cases Tipo de documento: documento electrónico Autores: Sigala, Marianna, ; Robinson, Richard N.S, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XXXIX, 621 p. 43 ilustraciones, 35 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-00437-8 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Turismo Gestión Marketing Gestión turÃstica Clasificación: 338.4791 Resumen: Este libro consolida bajo una sola cubierta varios conocimientos de investigación y estudios de casos de diferentes partes del mundo (incluida Grecia) aportados por académicos de renombre, todos expertos en su campo. El libro es una lectura obligada tanto para estudiantes como para profesionales de la industria que deseen obtener una comprensión holÃstica y conocimientos prácticos actualizados sobre el vino y su papel en el desarrollo de experiencias y destinos turÃsticos." —Maria Triantafyllou, Directora, Nuevos Vinos de Grecia "Este libro es una valiosa adición a la literatura sobre enoturismo. Con una amplia gama de temas y estudios de casos, la perspectiva internacional proporciona información útil sobre los destinos turÃsticos vistos a través de la lente del vino". -C. Michael Hall, Profesor, Universidad de Canterbury, Nueva Zelanda "Tómese el tiempo para leer este libro. Si es estudiante, investigador o profesional en el campo del marketing de destinos vitivinÃcolas, hay lecciones valiosas que aprender de los expertos y estudios de casos sobre las mejores prácticas en el creciente y económicamente vital campo del enoturismo." —Armand Gilinsky, Jr, profesor FJ Korbel Bros de Negocios del Vino, Universidad Estatal de Sonoma, EE. UU. El libro ofrece un enfoque holÃstico para la gestión y el marketing de destinos vitivinÃcolas al combinar la investigación sobre enoturismo con la investigación sobre el vino y la gestión de destinos. Los capÃtulos son aportados por numerosos autores internacionales que ofrecen una perspectiva internacional y multidisciplinaria. El libro combina nuevos enfoques de investigación con ejemplos de la industria internacional y estudios de casos en los siguientes temas clave: comprensión de la demanda de los destinos vitivinÃcolas; Nuevos enfoques y prácticas de marketing de destinos vitivinÃcolas; innovación y diseño de experiencias en destinos vitivinÃcolas y rutas del vino; Planificación y desarrollo de destinos vitivinÃcolas. El libro analiza cuestiones de gestión y marketing de destinos vitivinÃcolas desde la perspectiva de las distintas partes interesadas en los destinos vitivinÃcolas (por ejemplo, turistas, puertas de bodegas, empresas de enoturismo, gestores de destinos, asociaciones y redes vitivinÃcolas). El libro es igualmente valioso tanto para investigadores como para profesionales de la industria. Nota de contenido: 1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist's perception of winescape in Central Otago, New Zealand -- 4. The image of a wine tourist and impact on self-image congruity -- 5. Seeking the typical characteristics of wine tourists in South Greece -- 6. Motivations of wine travellers in rural Northeast Iowa -- 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece" -- 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia -- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape -- 10. Effects of the World Heritage Label in Champagne Region -- 11. Wine and Food Events: experiences and impacts -- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival -- 13. Wine Tourism: balancing core product and service dominant strategies -- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal -- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences -- 16. Developing a destination within a destination: The d'Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art -- 17. Georgian wine museum is making a strategic decision -- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux -- 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese -- 20. Life cycle of wine routes: North Portugal's perspective -- 21. Wine routes and tourism potential in Turkey -- 22. Wine trails in the Czech Republic -- 23. Supporting tourists' mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia -- 24. Seeking Differentiation: Queensland Australia's 'Strangebird Wine Trail' -- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis -- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany -- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey -- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements -- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete -- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy -- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia -- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models -- 33. Positioning the Current Development of China's Wine Tourism Destinations: A Netnography Approach -- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete' -- 35. Economic impacts of a developing wine tourism industry in Iowa -- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus -- 37. Metsovo as a wine tourism destination -- 38. Epilogue - An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes. Tipo de medio : Computadora Summary : "This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations." —Maria Triantafyllou, Director, New Wines of Greece "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine." —C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism." —Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders ofwine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Wine Tourism Destination Management and Marketing : Theory and Cases [documento electrónico] / Sigala, Marianna, ; Robinson, Richard N.S, . - 1 ed. . - [s.l.] : Springer, 2019 . - XXXIX, 621 p. 43 ilustraciones, 35 ilustraciones en color.
ISBN : 978-3-030-00437-8
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Turismo Gestión Marketing Gestión turÃstica Clasificación: 338.4791 Resumen: Este libro consolida bajo una sola cubierta varios conocimientos de investigación y estudios de casos de diferentes partes del mundo (incluida Grecia) aportados por académicos de renombre, todos expertos en su campo. El libro es una lectura obligada tanto para estudiantes como para profesionales de la industria que deseen obtener una comprensión holÃstica y conocimientos prácticos actualizados sobre el vino y su papel en el desarrollo de experiencias y destinos turÃsticos." —Maria Triantafyllou, Directora, Nuevos Vinos de Grecia "Este libro es una valiosa adición a la literatura sobre enoturismo. Con una amplia gama de temas y estudios de casos, la perspectiva internacional proporciona información útil sobre los destinos turÃsticos vistos a través de la lente del vino". -C. Michael Hall, Profesor, Universidad de Canterbury, Nueva Zelanda "Tómese el tiempo para leer este libro. Si es estudiante, investigador o profesional en el campo del marketing de destinos vitivinÃcolas, hay lecciones valiosas que aprender de los expertos y estudios de casos sobre las mejores prácticas en el creciente y económicamente vital campo del enoturismo." —Armand Gilinsky, Jr, profesor FJ Korbel Bros de Negocios del Vino, Universidad Estatal de Sonoma, EE. UU. El libro ofrece un enfoque holÃstico para la gestión y el marketing de destinos vitivinÃcolas al combinar la investigación sobre enoturismo con la investigación sobre el vino y la gestión de destinos. Los capÃtulos son aportados por numerosos autores internacionales que ofrecen una perspectiva internacional y multidisciplinaria. El libro combina nuevos enfoques de investigación con ejemplos de la industria internacional y estudios de casos en los siguientes temas clave: comprensión de la demanda de los destinos vitivinÃcolas; Nuevos enfoques y prácticas de marketing de destinos vitivinÃcolas; innovación y diseño de experiencias en destinos vitivinÃcolas y rutas del vino; Planificación y desarrollo de destinos vitivinÃcolas. El libro analiza cuestiones de gestión y marketing de destinos vitivinÃcolas desde la perspectiva de las distintas partes interesadas en los destinos vitivinÃcolas (por ejemplo, turistas, puertas de bodegas, empresas de enoturismo, gestores de destinos, asociaciones y redes vitivinÃcolas). El libro es igualmente valioso tanto para investigadores como para profesionales de la industria. Nota de contenido: 1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist's perception of winescape in Central Otago, New Zealand -- 4. The image of a wine tourist and impact on self-image congruity -- 5. Seeking the typical characteristics of wine tourists in South Greece -- 6. Motivations of wine travellers in rural Northeast Iowa -- 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece" -- 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia -- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape -- 10. Effects of the World Heritage Label in Champagne Region -- 11. Wine and Food Events: experiences and impacts -- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival -- 13. Wine Tourism: balancing core product and service dominant strategies -- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal -- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences -- 16. Developing a destination within a destination: The d'Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art -- 17. Georgian wine museum is making a strategic decision -- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux -- 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese -- 20. Life cycle of wine routes: North Portugal's perspective -- 21. Wine routes and tourism potential in Turkey -- 22. Wine trails in the Czech Republic -- 23. Supporting tourists' mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia -- 24. Seeking Differentiation: Queensland Australia's 'Strangebird Wine Trail' -- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis -- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany -- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey -- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements -- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete -- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy -- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia -- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models -- 33. Positioning the Current Development of China's Wine Tourism Destinations: A Netnography Approach -- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete' -- 35. Economic impacts of a developing wine tourism industry in Iowa -- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus -- 37. Metsovo as a wine tourism destination -- 38. Epilogue - An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes. Tipo de medio : Computadora Summary : "This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations." —Maria Triantafyllou, Director, New Wines of Greece "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine." —C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism." —Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders ofwine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
