Back to the Future: Using Marketing Basics to Provide Customer Value / Krey, Nina ; Rossi, Patricia  

Público ISBD Ningún comentario para este registro. Título : Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: Krey, Nina, ; Rossi, Patricia, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2018 Número de páginas: XL, 816 p. 25 ilustraciones, 13 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-66023-3 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data Clasificación: 658.812 Resumen: Este volumen de actas presenta investigaciones y conocimientos oportunos sobre el avance de la premisa básica del marketing: proporcionar mayores niveles de valor para el cliente. En los últimos años, tanto los académicos como los profesionales del marketing han sido testigos de grandes avances en tecnología y metodologías asociadas con big data, con marketing basado en la ubicación centrado en aplicaciones móviles y el seguimiento en tiempo real del comportamiento del consumidor, y con innovaciones y mejoras en las comunicaciones utilizando el Presencia cada vez mayor de las redes sociales. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2017 celebrada en la Isla de Coronado, California, proporciona investigaciones innovadoras de académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a proporcionar valor a las empresas, los consumidores y sociedad. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en teoría, investigación y práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract -- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract -- When the service experience drives negative and positive emotions -- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet -- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract -- Global Country Social Responsibility: What Is It?: An Abstract -- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract -- The Role of Honor as a Key Global Marketing Dimension for Business and Academia -- The Influence of Posture on Taste: An Abstract -- The Power of Scent: Effects ofScent on Temperature Perception Due to Synesthesia: An Abstract -- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract -- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment -- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract -- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract -- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract -- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract -- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract -- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract -- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract -- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising -- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract -- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract -- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract -- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract -- Managing Customer Reactions to Brand Deletion: An Abstract -- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract -- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair -- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract -- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall -- Entering the Performance-Based Contracting Business –An Exploration of Sales-Related Challenges: An Abstract -- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams -- Cross-Border M&A: Implications for Marketing Capability: An Abstract -- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract -- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment -- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads -- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract -- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract -- Sensory Similarity: A Physical Product Perception in Online Context -- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract -- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns -- Integrating Social Media into Health Care Marketing: An Abstract -- Patient Safety and Employee Word-of-Mouth Communication: An Abstract -- Does Customer Co-Creation Really Produce Value?: An Abstract -- Purchase Quantity Restrictions: Good or Bad?: An Abstract -- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract -- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract -- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract -- Consumer Reactions to Low vs. High Levels of Customization: An Abstract -- Big Data-Driven Marketing: An Abstract -- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract -- The Influence of Place Attachment and aCertification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract -- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract -- An Abstract on AEL as a Fundraisers Relationship Building Tool -- I Don't Think it's Real – Exploring the Genres of Reality Programming: An Abstract -- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract -- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract -- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract -- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract -- Embedding CSR in the firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract -- E-Mobility Marketing – Standardization or Specialization -- Is Online Sharing and Word-of-Mouth More Prevalent Among CollectivistConsumers? -- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi -- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract -- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract -- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract -- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract -- Money isn't Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract -- Short- and Long-Term Consumer Reactions to Promotions: An Abstract -- Does "Hot" Lead to "Not so Hot?" Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract -- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics -- Influence of Social Context on Consumption in the USA: An Abstract -- An Abstract: Revealing the Young People's Cognitive Structure of Sharing Video Online: An Exploratory Research -- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract -- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract -- Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract -- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden -- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract -- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract -- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release -- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract -- Investigating Social Media Activity as a Firm's Signaling Strategy Through an Initial Public Offering -- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review -- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market -- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract -- Why Do Certain Products Influence Grocery Store Choice? The Role o f Anchor Products and Their Relationships with other Store Choice Factors: An Abstract -- Effects of Product Categories on Consumers' Spending in Multiple Retail Formats: An Abstract -- Well That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract -- Marketing's Theoretical and Conceptual Value Proposition: An Abstract -- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency -- The Lovemarks Effect: An Abstract -- Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract -- Compulsive Buying in China: Measurement, Prevalence, and Characteristics -- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract -- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract -- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract -- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract -- The Quantified Self – The Role of Consumers' Smart Wearables Perception Offered by Insurance Companies: An Abstract -- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract -- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract -. Tipo de medio : Computadora Summary : This proceedings volume presents timely research and insights on the advancement of marketing's basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related tothe science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Krey, Nina, ; Rossi, Patricia,  . -  1 ed.  . - [s.l.] : Springer, 2018 . - XL, 816 p. 25 ilustraciones, 13 ilustraciones en color. ISBN : 978-3-319-66023-3 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data Clasificación: 658.812 Resumen: Este volumen de actas presenta investigaciones y conocimientos oportunos sobre el avance de la premisa básica del marketing: proporcionar mayores niveles de valor para el cliente. En los últimos años, tanto los académicos como los profesionales del marketing han sido testigos de grandes avances en tecnología y metodologías asociadas con big data, con marketing basado en la ubicación centrado en aplicaciones móviles y el seguimiento en tiempo real del comportamiento del consumidor, y con innovaciones y mejoras en las comunicaciones utilizando el Presencia cada vez mayor de las redes sociales. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2017 celebrada en la Isla de Coronado, California, proporciona investigaciones innovadoras de académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a proporcionar valor a las empresas, los consumidores y sociedad. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en teoría, investigación y práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract -- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract -- When the service experience drives negative and positive emotions -- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet -- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract -- Global Country Social Responsibility: What Is It?: An Abstract -- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract -- The Role of Honor as a Key Global Marketing Dimension for Business and Academia -- The Influence of Posture on Taste: An Abstract -- The Power of Scent: Effects ofScent on Temperature Perception Due to Synesthesia: An Abstract -- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract -- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment -- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract -- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract -- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract -- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract -- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract -- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract -- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract -- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising -- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract -- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract -- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract -- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract -- Managing Customer Reactions to Brand Deletion: An Abstract -- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract -- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair -- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract -- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall -- Entering the Performance-Based Contracting Business –An Exploration of Sales-Related Challenges: An Abstract -- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams -- Cross-Border M&A: Implications for Marketing Capability: An Abstract -- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract -- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment -- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads -- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract -- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract -- Sensory Similarity: A Physical Product Perception in Online Context -- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract -- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns -- Integrating Social Media into Health Care Marketing: An Abstract -- Patient Safety and Employee Word-of-Mouth Communication: An Abstract -- Does Customer Co-Creation Really Produce Value?: An Abstract -- Purchase Quantity Restrictions: Good or Bad?: An Abstract -- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract -- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract -- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract -- Consumer Reactions to Low vs. High Levels of Customization: An Abstract -- Big Data-Driven Marketing: An Abstract -- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract -- The Influence of Place Attachment and aCertification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract -- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract -- An Abstract on AEL as a Fundraisers Relationship Building Tool -- I Don't Think it's Real – Exploring the Genres of Reality Programming: An Abstract -- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract -- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract -- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract -- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract -- Embedding CSR in the firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract -- E-Mobility Marketing – Standardization or Specialization -- Is Online Sharing and Word-of-Mouth More Prevalent Among CollectivistConsumers? -- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi -- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract -- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract -- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract -- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract -- Money isn't Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract -- Short- and Long-Term Consumer Reactions to Promotions: An Abstract -- Does "Hot" Lead to "Not so Hot?" Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract -- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics -- Influence of Social Context on Consumption in the USA: An Abstract -- An Abstract: Revealing the Young People's Cognitive Structure of Sharing Video Online: An Exploratory Research -- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract -- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract -- Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract -- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden -- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract -- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract -- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release -- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract -- Investigating Social Media Activity as a Firm's Signaling Strategy Through an Initial Public Offering -- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review -- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market -- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract -- Why Do Certain Products Influence Grocery Store Choice? The Role o f Anchor Products and Their Relationships with other Store Choice Factors: An Abstract -- Effects of Product Categories on Consumers' Spending in Multiple Retail Formats: An Abstract -- Well That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract -- Marketing's Theoretical and Conceptual Value Proposition: An Abstract -- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency -- The Lovemarks Effect: An Abstract -- Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract -- Compulsive Buying in China: Measurement, Prevalence, and Characteristics -- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract -- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract -- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract -- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract -- The Quantified Self – The Role of Consumers' Smart Wearables Perception Offered by Insurance Companies: An Abstract -- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract -- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract -. Tipo de medio : Computadora Summary : This proceedings volume presents timely research and insights on the advancement of marketing's basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related tothe science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces / Krey, Nina ; Rossi, Patricia  

Público ISBD Ningún comentario para este registro. Título : Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: Krey, Nina, ; Rossi, Patricia, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2018 Número de páginas: XXXVIII, 612 p. 22 ilustraciones, 8 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-99181-8 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Comportamiento del consumidor  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data Clasificación: 658.812 Resumen: Vemos a nuestros clientes como invitados a una fiesta y nosotros somos los anfitriones. Nuestro trabajo diario es hacer que cada aspecto importante de la experiencia del cliente sea un poco mejor". Jeff Bezos, fundador y director ejecutivo de Amazon.com. Este volumen de actas explora las formas en que los especialistas en marketing pueden aprender sobre los clientes a través de big data y otras fuentes para crear una experiencia de cliente mejorada. Los consumidores de hoy ya no exigen simplemente experiencias atractivas en línea o fuera de línea; se centran cada vez más en una experiencia perfecta a lo largo de su viaje a través de espacios virtuales y reales. Mientras compran en una tienda física, los consumidores revisan sus teléfonos inteligentes en busca de opiniones de clientes e información competitiva, y atrapan uno o dos Pokémon al mismo tiempo. La experiencia en línea ya no se trata solo de precios y conveniencia, y fuera de línea ya no se trata solo de SKU. Los canales individuales importan cada vez menos; es la experiencia omnicanal la que se está convirtiendo en algo habitual. Los especialistas en marketing deben mantener el ritmo, adaptarse continuamente y contribuir al cambiante panorama del consumidor. A través de innumerables puntos de contacto en diferentes canales y medios, los especialistas en marketing de hoy pueden aprender más sobre sus clientes y están mejor equipados que nunca para brindarles la experiencia mejorada deseada: fácil, divertida, atractiva y eficiente. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2018 celebrada en Nueva Orleans, Luisiana, proporciona investigaciones innovadoras realizadas por académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a seguir atrayendo a sus clientes en este nuevo paisaje. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution ofthe Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers' Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers' Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on 'The Dark Side of Social Media': An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People's Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don't Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer's Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men's Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer's Perceptions of "Green" Credit Cards: An Abstract -- Chapter45. "Buy Me, I'm Green": The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming's State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures' Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers' M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Rightin Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go's Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product's Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebrities . Tipo de medio : Computadora Summary : "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Krey, Nina, ; Rossi, Patricia,  . -  1 ed.  . - [s.l.] : Springer, 2018 . - XXXVIII, 612 p. 22 ilustraciones, 8 ilustraciones en color. ISBN : 978-3-319-99181-8 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Comportamiento del consumidor  Telemercadeo  mercadeo por Internet  Investigación cuantitativa  Gestión de relaciones con el cliente  Publicidad digital  Análisis de datos y Big Data Clasificación: 658.812 Resumen: Vemos a nuestros clientes como invitados a una fiesta y nosotros somos los anfitriones. Nuestro trabajo diario es hacer que cada aspecto importante de la experiencia del cliente sea un poco mejor". Jeff Bezos, fundador y director ejecutivo de Amazon.com. Este volumen de actas explora las formas en que los especialistas en marketing pueden aprender sobre los clientes a través de big data y otras fuentes para crear una experiencia de cliente mejorada. Los consumidores de hoy ya no exigen simplemente experiencias atractivas en línea o fuera de línea; se centran cada vez más en una experiencia perfecta a lo largo de su viaje a través de espacios virtuales y reales. Mientras compran en una tienda física, los consumidores revisan sus teléfonos inteligentes en busca de opiniones de clientes e información competitiva, y atrapan uno o dos Pokémon al mismo tiempo. La experiencia en línea ya no se trata solo de precios y conveniencia, y fuera de línea ya no se trata solo de SKU. Los canales individuales importan cada vez menos; es la experiencia omnicanal la que se está convirtiendo en algo habitual. Los especialistas en marketing deben mantener el ritmo, adaptarse continuamente y contribuir al cambiante panorama del consumidor. A través de innumerables puntos de contacto en diferentes canales y medios, los especialistas en marketing de hoy pueden aprender más sobre sus clientes y están mejor equipados que nunca para brindarles la experiencia mejorada deseada: fácil, divertida, atractiva y eficiente. Este volumen, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2018 celebrada en Nueva Orleans, Luisiana, proporciona investigaciones innovadoras realizadas por académicos y profesionales de todo el mundo que ayudarán a los profesionales del marketing a seguir atrayendo a sus clientes en este nuevo paisaje. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution ofthe Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers' Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers' Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on 'The Dark Side of Social Media': An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People's Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don't Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer's Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men's Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer's Perceptions of "Green" Credit Cards: An Abstract -- Chapter45. "Buy Me, I'm Green": The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming's State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures' Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers' M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Rightin Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go's Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product's Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebrities . Tipo de medio : Computadora Summary : "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Enlightened Marketing in Challenging Times / Pantoja, Felipe ; Wu, Shuang ; Krey, Nina  

Público ISBD Ningún comentario para este registro. Título : Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) Tipo de documento: documento electrónico Autores: Pantoja, Felipe, ; Wu, Shuang, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XLIII, 630 p. 15 ilustraciones, 2 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-42545-6 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Integración económica internacional  Globalización  Planificación estratégica  Liderazgo  Innovaciones tecnológicas  Comportamiento del consumidor  Industria de artículos de lujo  Gestión de relaciones con el cliente  Mercados emergentes y globalización  Estrategia empresarial y liderazgo  Gestión de Innovación y Tecnología  Lujo Clasificación: 658.812 Resumen: Este volumen explora la interconexión de los desafíos sociales, políticos, tecnológicos y económicos que impactan las relaciones de los consumidores, los lanzamientos de nuevos productos y los intereses de los consumidores. Con contribuciones presentadas en el Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2019 celebrado en Edimburgo, Escocia, el tema de esta presentación se basa en el movimiento de la Ilustración escocesa de mediados del siglo XVIII, que se centró en las ideas de libertad, El progreso y el método científico. Los valores fundamentales de este movimiento están siendo desafiados por un mundo que cambia rápidamente, cambia globalmente y está conectado digitalmente. Las contribuciones presentadas en este volumen reflejan y replantean los roles de los especialistas en marketing y el marketing en la incorporación y el avance de las ideas de la Ilustración escocesa dentro de la teoría y la práctica del marketing contemporáneo. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. La serie ofrece investigaciones y conocimientos de vanguardia, que complementan las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I'm not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y's Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms' International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm's Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers' Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract -- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract -- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract -- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract -- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract -- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract -- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract -- Chapter89. Social Power and Entrepreneurial Action: An Abstract -- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract -- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu. Tipo de medio : Computadora Summary : This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) [documento electrónico] / Pantoja, Felipe, ; Wu, Shuang, ; Krey, Nina,  . -  1 ed.  . - [s.l.] : Springer, 2020 . - XLIII, 630 p. 15 ilustraciones, 2 ilustraciones en color. ISBN : 978-3-030-42545-6 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Integración económica internacional  Globalización  Planificación estratégica  Liderazgo  Innovaciones tecnológicas  Comportamiento del consumidor  Industria de artículos de lujo  Gestión de relaciones con el cliente  Mercados emergentes y globalización  Estrategia empresarial y liderazgo  Gestión de Innovación y Tecnología  Lujo Clasificación: 658.812 Resumen: Este volumen explora la interconexión de los desafíos sociales, políticos, tecnológicos y económicos que impactan las relaciones de los consumidores, los lanzamientos de nuevos productos y los intereses de los consumidores. Con contribuciones presentadas en el Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2019 celebrado en Edimburgo, Escocia, el tema de esta presentación se basa en el movimiento de la Ilustración escocesa de mediados del siglo XVIII, que se centró en las ideas de libertad, El progreso y el método científico. Los valores fundamentales de este movimiento están siendo desafiados por un mundo que cambia rápidamente, cambia globalmente y está conectado digitalmente. Las contribuciones presentadas en este volumen reflejan y replantean los roles de los especialistas en marketing y el marketing en la incorporación y el avance de las ideas de la Ilustración escocesa dentro de la teoría y la práctica del marketing contemporáneo. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. La serie ofrece investigaciones y conocimientos de vanguardia, que complementan las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I'm not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y's Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms' International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm's Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers' Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract -- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract -- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract -- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract -- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract -- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract -- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract -- Chapter89. Social Power and Entrepreneurial Action: An Abstract -- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract -- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu. Tipo de medio : Computadora Summary : This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Finding New Ways to Engage and Satisfy Global Customers / Rossi, Patricia ; Krey, Nina  

Público ISBD Ningún comentario para este registro. Título : Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Tipo de documento: documento electrónico Autores: Rossi, Patricia, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XLVII, 956 p. 62 ilustraciones, 17 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-02568-7 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Comportamiento del consumidor  Relaciones con los clientes  Telemercadeo  mercadeo por Internet  Gestión de relaciones con el cliente  Publicidad digital Clasificación: 658.8342 Resumen: Este volumen de actas explora las formas nuevas e innovadoras en las que los especialistas en marketing encuentran nuevos clientes globales y construyen puentes significativos con ellos en función de sus deseos y necesidades para garantizar altos niveles de satisfacción del cliente. La lealtad del cliente se garantiza a través del compromiso continuo con una base de clientes exigente y en constante cambio. Las fuerzas globales están colisionando culturas, creando nuevos desafíos para las empresas que desean llegar a mercados geográfica y culturalmente distantes y provocando que los gerentes de marketing reconsideren cómo construir relaciones significativas y estables con clientes cada vez más exigentes. En una era de enormes fuentes de datos nuevas y de necesidad de análisis innovadores, el desafío para el especialista en marketing es llegar a los clientes de formas nuevas y poderosas. Con las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) 2018 celebrado en Oporto, Portugal, este volumen proporciona investigaciones actuales y emergentes de académicos y profesionales globales que ayudarán a los especialistas en marketing a involucrar y promover la satisfacción del cliente. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers'Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety SeekersRely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When andHow Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. "The Others": The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influencein-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving" -- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: AnAbstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstr. Tipo de medio : Computadora Summary : This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) [documento electrónico] / Rossi, Patricia, ; Krey, Nina,  . -  1 ed.  . - [s.l.] : Springer, 2019 . - XLVII, 956 p. 62 ilustraciones, 17 ilustraciones en color. ISBN : 978-3-030-02568-7 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Comportamiento del consumidor  Relaciones con los clientes  Telemercadeo  mercadeo por Internet  Gestión de relaciones con el cliente  Publicidad digital Clasificación: 658.8342 Resumen: Este volumen de actas explora las formas nuevas e innovadoras en las que los especialistas en marketing encuentran nuevos clientes globales y construyen puentes significativos con ellos en función de sus deseos y necesidades para garantizar altos niveles de satisfacción del cliente. La lealtad del cliente se garantiza a través del compromiso continuo con una base de clientes exigente y en constante cambio. Las fuerzas globales están colisionando culturas, creando nuevos desafíos para las empresas que desean llegar a mercados geográfica y culturalmente distantes y provocando que los gerentes de marketing reconsideren cómo construir relaciones significativas y estables con clientes cada vez más exigentes. En una era de enormes fuentes de datos nuevas y de necesidad de análisis innovadores, el desafío para el especialista en marketing es llegar a los clientes de formas nuevas y poderosas. Con las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) 2018 celebrado en Oporto, Portugal, este volumen proporciona investigaciones actuales y emergentes de académicos y profesionales globales que ayudarán a los especialistas en marketing a involucrar y promover la satisfacción del cliente. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers'Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety SeekersRely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When andHow Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. "The Others": The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influencein-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving" -- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: AnAbstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstr. Tipo de medio : Computadora Summary : This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Marketing Opportunities and Challenges in a Changing Global Marketplace / Wu, Shuang ; Pantoja, Felipe ; Krey, Nina  

Público ISBD Ningún comentario para este registro. Título : Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: Wu, Shuang, ; Pantoja, Felipe, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XLIX, 674 p. 18 ilustraciones, 2 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-39165-2 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Innovaciones tecnológicas  Integración económica internacional  Globalización  Planificación estratégica  Liderazgo  Comportamiento del consumidor  Industria de artículos de lujo  Gestión de relaciones con el cliente  Gestión de Innovación y Tecnología  Mercados emergentes y globalización  Estrategia empresarial y liderazgo  Lujo Clasificación: 658.812 Resumen: Este volumen de actas explora las oportunidades y desafíos de marketing que existen en el panorama actual y rápidamente cambiante del mercado global. Los problemas globales actuales, como el aumento de la clase media en los mercados emergentes, los avances tecnológicos disruptivos, el análisis de big data, los cambios en los hábitos de los consumidores y las preocupaciones sobre las políticas comerciales nacionales, han renovado las preocupaciones éticas en torno a la privacidad del consumidor y las herramientas que las empresas utilizan para operar, comercializar, conectarse y construir una relación con sus clientes. Este libro, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2019 celebrada en Vancouver, Canadá, explora y evalúa el ritmo de cambio que impulsa a las empresas a evaluar y adaptar sus estrategias de marketing para seguir siendo competitivas. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance -- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective -- Chapter7. Decision-Making and Interruptions -- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy -- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers -- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations -- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions -- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation -- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? -- Chapter14. Non-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions -- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry -- Chapter18. Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing -- Chapter19. Special Session: Measuring Salesperson Storytelling -- Chapter20. How do InternationalCo-branding Alliances Affect Host Country Consumers' Purchase Intention? -- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics -- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage -- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters -- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance -- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands -- Chapter27. Understanding Risk Statements within Drug Injury Advertising -- Chapter28. The Effect of Social Distance on Donations to Care versus Cure -- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions -- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making -- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments -- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making -- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? -- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers -- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions -- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class -- Chapter39. Special Session on Research Opportunities in Direct Selling -- Chapter40. Special Session: AnInternational Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years -- Chapter41. Does Training Teachers in Financial Education Improve Students' Financial Well-Being? -- Chapter42. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight. Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand Authenticity -- Chapter45. Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and what doesn't? -- Chapter46. Return on Investment of Effective Complaint Management: Synthesis and Research Directions -- Chapter47. Distance is Worth! Impacts of Spatial Distance between Model and Product on Product Evaluation -- Chapter48. The Study of Different Factors Affecting Salesperson Deviance -- Chapter49. Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride -- Chapter50. Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip -- Chapter51. From Psychological Myopia to Food Myopia: A Consumer Perspective -- Chapter52. Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences' Skepticism -- Chapter53. Right Digit Effect and Subjective Relative Income -- Chapter54. Big Data Analytics, New Product Ideas and Decision Making -- Chapter55. Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective -- Chapter56. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction -- Chapter57. Digital Advocacy among Industrial Employees -- Chapter58. When My Brand does Something Morally Wrong -- Chapter59. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach -- Chapter60. How and when does Functional Diversity Impact Sales Team Effectiveness -- Chapter61. Love Consumption at the Digital Age: Online Consumer Review andRomantic Gift Giving -- Chapter62. Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty through Online Brand Community Engagement, Brand Trust and CSR Authenticity -- Chapter63. Digital Customer Empowerment Tools for Marketers -- Chapter 64. A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors -- Chapter65. The Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs -- Chapter67. Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention -- Chapter68. Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors -- Chapter69. Understanding Information Bias: The Perspective of Online Review Component -- Chapter70. Factors Affecting Consumer Responses to Brand Advertising on Social Media -- Chapter71. How Many Likes are Good Enough? An Evaluation of Social Media Performance. Chapter72. To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse -- Chapter73. Inferences about Target Marketing from Languages on Website and its Implications -- Chapter74. Consumer Response to Sport Sponsor's Message Articulation and Activation on Twitter -- Chapter75. Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis -- Chapter76. The Effect of Emoji Incongruency in Social Media -- Chapter77. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment. Chapter78. Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon -- Chapter79. Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist. Chapter80. Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda. Chapter81. The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer' Post-Goal-Completion Behavior -- Chapter82. A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty -- Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources -- Chapter84. Preliminary Tests of the Consumer Normalcy Scale -- Chapter85. The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors -- Chapter87. The Effect of Fear, Threat, and Trust among Voters in the 2016 U.S. Presidential Election. Chapter88. Towards a Model of Inclusive Ethnic Advertising -- Chapter89. Customer Engagement with Augmented Reality Mobile Apps- Chapter90. How Organizations can Capitalize on Customer-Caused Failures -- Chapter91. Self-Gift, Luxury Consumption and Materialism: The Way to Happiness! -- Chapter92. Why do Consumers Procrastinate and what Happens Next? -- Chapter93. Food Acculturation of Professional Expatriates: A Cross-Cultural Study -- Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption -- Chapter95. Social Media Sentiment, Customer Satisfaction, and Stock Returns -- Chapter96. Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers' Luxury Brand Purchases -- Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance -- Chapter98. The Impact of Sonic Logos on Brand Perceptions -- Chapter99. Gifting Practices: Is it Really the Thought that Counts -- Chapter100. Special Session: How does Marketing Fit in the World? Questions of Discipline. Tipo de medio : Computadora Summary : This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Wu, Shuang, ; Pantoja, Felipe, ; Krey, Nina,  . -  1 ed.  . - [s.l.] : Springer, 2020 . - XLIX, 674 p. 18 ilustraciones, 2 ilustraciones en color. ISBN : 978-3-030-39165-2 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes  Innovaciones tecnológicas  Integración económica internacional  Globalización  Planificación estratégica  Liderazgo  Comportamiento del consumidor  Industria de artículos de lujo  Gestión de relaciones con el cliente  Gestión de Innovación y Tecnología  Mercados emergentes y globalización  Estrategia empresarial y liderazgo  Lujo Clasificación: 658.812 Resumen: Este volumen de actas explora las oportunidades y desafíos de marketing que existen en el panorama actual y rápidamente cambiante del mercado global. Los problemas globales actuales, como el aumento de la clase media en los mercados emergentes, los avances tecnológicos disruptivos, el análisis de big data, los cambios en los hábitos de los consumidores y las preocupaciones sobre las políticas comerciales nacionales, han renovado las preocupaciones éticas en torno a la privacidad del consumidor y las herramientas que las empresas utilizan para operar, comercializar, conectarse y construir una relación con sus clientes. Este libro, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2019 celebrada en Vancouver, Canadá, explora y evalúa el ritmo de cambio que impulsa a las empresas a evaluar y adaptar sus estrategias de marketing para seguir siendo competitivas. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance -- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective -- Chapter7. Decision-Making and Interruptions -- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy -- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers -- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations -- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions -- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation -- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? -- Chapter14. Non-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions -- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry -- Chapter18. Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing -- Chapter19. Special Session: Measuring Salesperson Storytelling -- Chapter20. How do InternationalCo-branding Alliances Affect Host Country Consumers' Purchase Intention? -- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics -- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage -- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters -- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance -- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands -- Chapter27. Understanding Risk Statements within Drug Injury Advertising -- Chapter28. The Effect of Social Distance on Donations to Care versus Cure -- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions -- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making -- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments -- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making -- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? -- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers -- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions -- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class -- Chapter39. Special Session on Research Opportunities in Direct Selling -- Chapter40. Special Session: AnInternational Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years -- Chapter41. Does Training Teachers in Financial Education Improve Students' Financial Well-Being? -- Chapter42. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight. Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand Authenticity -- Chapter45. Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and what doesn't? -- Chapter46. Return on Investment of Effective Complaint Management: Synthesis and Research Directions -- Chapter47. Distance is Worth! Impacts of Spatial Distance between Model and Product on Product Evaluation -- Chapter48. The Study of Different Factors Affecting Salesperson Deviance -- Chapter49. Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride -- Chapter50. Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip -- Chapter51. From Psychological Myopia to Food Myopia: A Consumer Perspective -- Chapter52. Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences' Skepticism -- Chapter53. Right Digit Effect and Subjective Relative Income -- Chapter54. Big Data Analytics, New Product Ideas and Decision Making -- Chapter55. Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective -- Chapter56. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction -- Chapter57. Digital Advocacy among Industrial Employees -- Chapter58. When My Brand does Something Morally Wrong -- Chapter59. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach -- Chapter60. How and when does Functional Diversity Impact Sales Team Effectiveness -- Chapter61. Love Consumption at the Digital Age: Online Consumer Review andRomantic Gift Giving -- Chapter62. Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty through Online Brand Community Engagement, Brand Trust and CSR Authenticity -- Chapter63. Digital Customer Empowerment Tools for Marketers -- Chapter 64. A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors -- Chapter65. The Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs -- Chapter67. Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention -- Chapter68. Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors -- Chapter69. Understanding Information Bias: The Perspective of Online Review Component -- Chapter70. Factors Affecting Consumer Responses to Brand Advertising on Social Media -- Chapter71. How Many Likes are Good Enough? An Evaluation of Social Media Performance. Chapter72. To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse -- Chapter73. Inferences about Target Marketing from Languages on Website and its Implications -- Chapter74. Consumer Response to Sport Sponsor's Message Articulation and Activation on Twitter -- Chapter75. Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis -- Chapter76. The Effect of Emoji Incongruency in Social Media -- Chapter77. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment. Chapter78. Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon -- Chapter79. Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist. Chapter80. Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda. Chapter81. The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer' Post-Goal-Completion Behavior -- Chapter82. A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty -- Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources -- Chapter84. Preliminary Tests of the Consumer Normalcy Scale -- Chapter85. The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors -- Chapter87. The Effect of Fear, Threat, and Trust among Voters in the 2016 U.S. Presidential Election. Chapter88. Towards a Model of Inclusive Ethnic Advertising -- Chapter89. Customer Engagement with Augmented Reality Mobile Apps- Chapter90. How Organizations can Capitalize on Customer-Caused Failures -- Chapter91. Self-Gift, Luxury Consumption and Materialism: The Way to Happiness! -- Chapter92. Why do Consumers Procrastinate and what Happens Next? -- Chapter93. Food Acculturation of Professional Expatriates: A Cross-Cultural Study -- Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption -- Chapter95. Social Media Sentiment, Customer Satisfaction, and Stock Returns -- Chapter96. Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers' Luxury Brand Purchases -- Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance -- Chapter98. The Impact of Sonic Logos on Brand Perceptions -- Chapter99. Gifting Practices: Is it Really the Thought that Counts -- Chapter100. Special Session: How does Marketing Fit in the World? Questions of Discipline. Tipo de medio : Computadora Summary : This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Marketing Transformation: Marketing Practice in an Ever Changing World / Rossi, Patricia ; Krey, Nina  

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