| TÃtulo : |
Corporate Community Involvement : The Definitive Guide to Maximizing Your Business’ Societal Engagement |
| Tipo de documento: |
documento electrónico |
| Autores: |
Lakin, Nick ; Scheubel, Veronica |
| Editorial: |
Taylor & Francis Group |
| Fecha de publicación: |
2017 |
| Otro editor: |
Sheffield, UK : Greenleaf |
| Número de páginas: |
1 online resource (viii, 269 p.) : |
| Il.: |
ill. |
| ISBN/ISSN/DL: |
978-1-351-27903-1 |
| Palabras clave: |
Industrial management Social aspects. Strategic planning. Corporations Public relations Management. |
| Clasificación: |
659.285 |
| Resumen: |
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. |
| Nota de contenido: |
bla
Introduction: Corporate Community Involvement: what it is, what it is not -- How to develop the right community, involvement strategy -- Company roles, responsibilities, and skills in Community Involvement -- 'How much does it cost?' How to budget for corporate Community Involvement -- How to manage corporate giving, foundations, and disaster relief -- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to create and implement leading Community Involvement programs -- How to manage cross-sector collaboration -- The power of employee involvement -- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement -- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively -- 'I knew it would be worthwhile.' Overcoming challenges and instigating change. |
| Enlace de acceso : |
https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/160534 |
Corporate Community Involvement : The Definitive Guide to Maximizing Your Business’ Societal Engagement [documento electrónico] / Lakin, Nick ; Scheubel, Veronica . - Taylor & Francis Group : Sheffield, UK : Greenleaf, 2017 . - 1 online resource (viii, 269 p.) : : ill. ISBN : 978-1-351-27903-1
| Palabras clave: |
Industrial management Social aspects. Strategic planning. Corporations Public relations Management. |
| Clasificación: |
659.285 |
| Resumen: |
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. |
| Nota de contenido: |
bla
Introduction: Corporate Community Involvement: what it is, what it is not -- How to develop the right community, involvement strategy -- Company roles, responsibilities, and skills in Community Involvement -- 'How much does it cost?' How to budget for corporate Community Involvement -- How to manage corporate giving, foundations, and disaster relief -- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to create and implement leading Community Involvement programs -- How to manage cross-sector collaboration -- The power of employee involvement -- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement -- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively -- 'I knew it would be worthwhile.' Overcoming challenges and instigating change. |
| Enlace de acceso : |
https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/160534 |
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