Marketing Information / Diamond, Wendy  

Público ISBD Ningún comentario para este título. Título : Marketing Information  : A Strategic Guide for Business and Finance Libraries Tipo de documento: documento electrónico Autores: Diamond, Wendy (1953-) ; Oppenheim, Michael R. Editorial: Taylor & Francis Group Fecha de publicación: 2013 Títulos uniformes: Journal of business & finance librarianship. Número de páginas: 1 online resource (367 pages) ISBN/ISSN/DL: 9780203862469 Nota general: Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. Palabras clave:   Marketing research  Strategic planning Clasificación: 658.8/3 Nota de contenido: bla Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/149445 Marketing Information  : A Strategic Guide for Business and Finance Libraries [documento electrónico] / Diamond, Wendy (1953-) ; Oppenheim, Michael R. . - Taylor & Francis Group, 2013 . - 1 online resource (367 pages). ISBN : 9780203862469 Oeuvre : Journal of business & finance librarianship. Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. Palabras clave:   Marketing research  Strategic planning Clasificación: 658.8/3 Nota de contenido: bla Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/149445

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