Writing Health Communication / Abraham, Charles ; Kools, Marieke  

Público ISBD Ningún comentario para este título. Título : Writing Health Communication  : An Evidence-Based Guide Tipo de documento: documento electrónico Autores: Abraham, Charles ; Kools, Marieke (1978-) Editorial: Sage Publications Ltd. Fecha de publicación: 2012 Número de páginas: xv, 175 p., [4] p. of plates : Il.: ill. (some col.) Palabras clave:   Medical writing.  Communication in medicine. Clasificación: 808.06661 Nota de contenido: bla Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/141600 Writing Health Communication  : An Evidence-Based Guide [documento electrónico] / Abraham, Charles ; Kools, Marieke (1978-) . - Sage Publications Ltd., 2012 . - xv, 175 p., [4] p. of plates : : ill. (some col.). Palabras clave:   Medical writing.  Communication in medicine. Clasificación: 808.06661 Nota de contenido: bla Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/141600

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