Marketing technologies / Simakova, Elena  

Público ISBD Ningún comentario para este título. Título : Marketing technologies  : corporate cultures and technological change Tipo de documento: documento electrónico Autores: Simakova, Elena (1973-) Editorial: Taylor & Francis Group Fecha de publicación: 2013 Número de páginas: 1 online resource (xvi, 185 pages) ISBN/ISSN/DL: 978-0-203-10203-9 Palabras clave:   Organizational change.  Electronic commerce.  Technological innovations  Economic aspects.  Management  Technological innovations. Clasificación: 381 Nota de contenido: bla The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/137254 Marketing technologies  : corporate cultures and technological change [documento electrónico] / Simakova, Elena (1973-) . - Taylor & Francis Group, 2013 . - 1 online resource (xvi, 185 pages). ISBN : 978-0-203-10203-9 Palabras clave:   Organizational change.  Electronic commerce.  Technological innovations  Economic aspects.  Management  Technological innovations. Clasificación: 381 Nota de contenido: bla The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/137254

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