Obstructive Marketing / Hyslop, Maitland  

Público ISBD Ningún comentario para este título. Título : Obstructive Marketing  : Restricting Distribution Of Products And Services In The Age Of Asymmetric Warfare Tipo de documento: documento electrónico Autores: Hyslop, Maitland Editorial: Taylor & Francis Group Fecha de publicación: 2016 Número de páginas: 1 online resource (362 pages) : Il.: illustrations ISBN/ISSN/DL: 978-1-315-59867-3 Palabras clave:   Marketing  Management.  Strategic planning.  Equality. Clasificación: 658.8/02 Nota de contenido: bla List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/163568 Obstructive Marketing  : Restricting Distribution Of Products And Services In The Age Of Asymmetric Warfare [documento electrónico] / Hyslop, Maitland . - Taylor & Francis Group, 2016 . - 1 online resource (362 pages) : : illustrations. ISBN : 978-1-315-59867-3 Palabras clave:   Marketing  Management.  Strategic planning.  Equality. Clasificación: 658.8/02 Nota de contenido: bla List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/163568

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