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Autor Klijn, Erik-Hans |
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TÃtulo : Branding in Governance and Public Management Tipo de documento: documento electrónico Autores: Eshuis, Jasper (1972-) ; Klijn, Erik-Hans Editorial: Taylor & Francis Group Fecha de publicación: 2012 Número de páginas: 176 p. : Il.: ill. Palabras clave: Communication in public administration. Public relations and politics. Government publicity. Branding (Marketing) Clasificación: 352.7/48 Nota de contenido: bla
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/140255 Branding in Governance and Public Management [documento electrónico] / Eshuis, Jasper (1972-) ; Klijn, Erik-Hans . - Taylor & Francis Group, 2012 . - 176 p. : : ill.
Palabras clave: Communication in public administration. Public relations and politics. Government publicity. Branding (Marketing) Clasificación: 352.7/48 Nota de contenido: bla
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/140255 Managing Complex Networks / Kickert, Walter J. M. ; Klijn, Erik-Hans ; Koppenjan, Johannes Franciscus Maria
TÃtulo : Managing Complex Networks : Strategies for the Public Sector Tipo de documento: documento electrónico Autores: Kickert, Walter J. M. ; Klijn, Erik-Hans ; Koppenjan, Johannes Franciscus Maria (1955-) Editorial: Sage Publications Ltd. Fecha de publicación: 1997 Número de páginas: 1 online resource (xviii, 206 pages) : Il.: illustration ISBN/ISSN/DL: 978-0-85702-199-1 Palabras clave: Administrative agencies Management. Executive departments Management. Public administration. Nota de contenido: bla
pt. 1. Policy networks and network management : a state of the art -- pt. 2. Network dynamics and management -- pt. 3. Conclusion: Strategies for network management.Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/130868 Managing Complex Networks : Strategies for the Public Sector [documento electrónico] / Kickert, Walter J. M. ; Klijn, Erik-Hans ; Koppenjan, Johannes Franciscus Maria (1955-) . - Sage Publications Ltd., 1997 . - 1 online resource (xviii, 206 pages) : : illustration.
ISBN : 978-0-85702-199-1
Palabras clave: Administrative agencies Management. Executive departments Management. Public administration. Nota de contenido: bla
pt. 1. Policy networks and network management : a state of the art -- pt. 2. Network dynamics and management -- pt. 3. Conclusion: Strategies for network management.Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/130868
