Branding in Governance and Public Management / Eshuis, Jasper  

Público ISBD Ningún comentario para este título. Título : Branding in Governance and Public Management Tipo de documento: documento electrónico Autores: Eshuis, Jasper (1972-) ; Klijn, Erik-Hans Editorial: Taylor & Francis Group Fecha de publicación: 2012 Número de páginas: 176 p. : Il.: ill. Palabras clave:   Communication in public administration.  Public relations and politics.  Government publicity.  Branding (Marketing) Clasificación: 352.7/48 Nota de contenido: bla The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/140255 Branding in Governance and Public Management [documento electrónico] / Eshuis, Jasper (1972-) ; Klijn, Erik-Hans . - Taylor & Francis Group, 2012 . - 176 p. : : ill. Palabras clave:   Communication in public administration.  Public relations and politics.  Government publicity.  Branding (Marketing) Clasificación: 352.7/48 Nota de contenido: bla The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/140255

---

1 (1 - 1 / 1) Ver por página : 25 50 100 200