Indexaxión 658.8342
658 Gerencia generalDocumentos en la biblioteca con la clasificación 658.8342 (10)
Hacer una sugerencia Refinar búsquedaConsumer Behavior, Organizational Strategy and Financial Economics / Bilgin, Mehmet Huseyin ; Danis, Hakan ; Demir, Ender ; Can, Ugur
Título : Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference Tipo de documento: documento electrónico Autores: Bilgin, Mehmet Huseyin, ; Danis, Hakan, ; Demir, Ender, ; Can, Ugur, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2018 Número de páginas: XV, 346 p. 39 ilustraciones, 15 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-76288-3 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Palabras clave: Comportamiento del consumidor Planificación estratégica Liderazgo Macroeconómica Integración económica internacional Globalización Estrategia empresarial y liderazgo Macroeconomía y economía monetaria Mercados emergentes y globalización Índice Dewey: 658.8342 Resumen: Este volumen presenta artículos seleccionados de la 21.ª Conferencia de la Sociedad de Economía y Negocios de Eurasia (EBES), que se celebró en Budapest (Hungría) en 2017. Los artículos teóricos y empíricos de este volumen cubren diversas áreas de los negocios, la economía y las finanzas desde una perspectiva diversa. gama de regiones. En particular, este volumen se centra en las últimas tendencias en el comportamiento del consumidor, nuevas cuestiones en el desarrollo de la estrategia organizacional y la interacción de la economía financiera con la economía y las políticas industriales. Nota de contenido: Consumer Behavior -- Organizational Strategy -- Financial Economics -- Industrial and Public Policy. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference [documento electrónico] / Bilgin, Mehmet Huseyin, ; Danis, Hakan, ; Demir, Ender, ; Can, Ugur, . - 1 ed. . - [s.l.] : Springer, 2018 . - XV, 346 p. 39 ilustraciones, 15 ilustraciones en color.
ISBN : 978-3-319-76288-3
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave: Comportamiento del consumidor Planificación estratégica Liderazgo Macroeconómica Integración económica internacional Globalización Estrategia empresarial y liderazgo Macroeconomía y economía monetaria Mercados emergentes y globalización Índice Dewey: 658.8342 Resumen: Este volumen presenta artículos seleccionados de la 21.ª Conferencia de la Sociedad de Economía y Negocios de Eurasia (EBES), que se celebró en Budapest (Hungría) en 2017. Los artículos teóricos y empíricos de este volumen cubren diversas áreas de los negocios, la economía y las finanzas desde una perspectiva diversa. gama de regiones. En particular, este volumen se centra en las últimas tendencias en el comportamiento del consumidor, nuevas cuestiones en el desarrollo de la estrategia organizacional y la interacción de la economía financiera con la economía y las políticas industriales. Nota de contenido: Consumer Behavior -- Organizational Strategy -- Financial Economics -- Industrial and Public Policy. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i
Título : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress Tipo de documento: documento electrónico Autores: Campbell, Colin L., Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2017 Número de páginas: XXXIII, 953 p. 105 ilustraciones, 84 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-50008-9 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Palabras clave: Comportamiento del consumidor Telemercadeo mercadeo por Internet Relaciones con los clientes Planificación estratégica Liderazgo Publicidad digital Gestión de relaciones con el cliente Estrategia empresarial y liderazgo Índice Dewey: 658.8342 Resumen: Este volumen incluye las actas completas del Congreso Mundial de Marketing 2011 celebrado en Reims, Francia, con el tema ¿El cliente NO siempre tiene la razón? Orientaciones de marketing en un mundo empresarial dinámico. El objetivo de la conferencia y los artículos adjuntos es el pensamiento y las prácticas de marketing en todo el mundo. Este volumen presenta artículos sobre diversos temas, incluida la gestión de marketing, la estrategia de marketing y el comportamiento del consumidor. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. . Nota de contenido: Session Number: 1.1: Innovation in Marketing -- Session Number: 1.3: Advertising Impressions -- Session Number: 1.4: Cross-Cultural Research -- Session Number: 1.6: Farmers and Informal Marketing -- Session Number: 1.7: Issues in Wine Marketing -- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events -- Session Number: 1.9: Brand Power and Issues in Sports Management -- Session Number: 2.15: Poster Presentations -- Session Number: 2.3: Consumer Behavior I -- Session Number: 2.4: Consumer Attitudes and Reactions -- Session Number: 2.5: New Frontiers in Emotions -- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior -- Session Number: 2.7: Luxury and Arts -- Session Number: 2.8: Marketing and the Law -- Session Number: 2.9: Pricing Strategies in Retailing and Services -- Session Number: 3.3: Social Aspects of Advertising -- Session Number: 3.4: Global Branding and Consumption -- Session Number: 3.5: Entrepreneurship I -- Session Number: 3.6: Global Marketing I -- Session Number: 3.7: Market Learning and Competitive Advantage -- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality -- Session Number: 3.9: European Wine Marketing -- Session Number: 4.10: Mindful Consumers -- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups -- Session Number: 4.2: Getting Quality Responses in Market Surveys -- Session Number: 4.3: Affect of Effect in Advertising -- Session Number: 4.4: Co-Creation and Cooperation -- Session Number: 4.5: Dealing with negative emotions -- Session Number: 4.6: Health Marketing -- Session Number: 4.7: Consumer Interest in CSR and Business Ethics -- Session Number: 4.8: Customer Experience -- Session Number: 4.9: Providing Customer Solutions -- Session Number: 5.11: Sponsorship and Sport -- Session Number: 5.2: Methodological Issues Related to Internet Surveys -- Session Number: 5.4: Co‐Creation and Involvement -- Session Number: 5.5: Entrepreneurship II -- Session Number: 5.6: Global Marketing II -- Session Number: 5.7: Consumer Vulnerability and Protection -- Session Number: 5.8: Importance of Branding -- Session Number: 5.9: Customer Experience -- Session Number: 6.10: Customer Reactions -- Session Number: 6.2: Social Responsibility -- Session Number: 6.3: Advertising Execution -- Session Number: 6.4: Consumer is Not Always Right? -- Session Number: 6.5: The Self and Emotion -- Session Number: 6.6: Creating Innovation -- Session Number: 6.7: Cultural Perspectives in Marketing Ethics -- Session Number: 6.8: Organizational Issues and Processes -- Session Number: 6.9: Front Line Employees -- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? -- Session Number: 7.3: Customer Reactions -- Session Number: 7.4: Distribution and SCM -- Session Number: 7.5: Teaching and Innovation II -- Session Number: 7.6: Global Marketing III.-Session Number: 7.7: Marketing Research Tools & Techniques -- Session Number: 7.8: Relationship Marketing in Service Context -- Session 8.15: Poster Presentations -- Session Number: 8.3: Cognitive Influences -- Session Number: 8.4: E-‐Shopping I -- Session Number: 8.5: Emerging Market Issues -- Session Number: 8.6: Strategy for Innovation -- Session Number: 8.7: Marketing Research Tools & Techniques -- Session Number: 8.8: Relationship Strategy 1 -- Session Number: 8.9: Service Failure & Recovery -- Session Number: 8.10: Rethinking Reputation Research -- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media -- Session Number: 9.10: New Technology for Business Education: The Moodle Way -- Session Number: 9.11: The Tourist Experience -- Session Number: 9.3: Account Management, Trust and Sustainability -- Session Number: 9.4: Selling with Electronic Media -- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of aSales Person -- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation -- Session Number: 9.8: Relationship Strategy 2 -- Session Number: 9.9: Service Failure & Switching Behaviors -- Session Number: 10.3: Consumer Differences -- Session Number: 10.4: Doctoral Colloquium -- Session Number: 10.5: Market Orientation: Antecedence and Consequences -- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews -- Session Number: 10.7: Marketing and Finance -- Session Number: 10.8: Franchising, Internet and Loyalty -- Session Number: 10.9: Behavior change in Social Marketing -- Session Number: 11.1: Consumer Behavior VI -- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing -- Session Number: 11.3: Organizational Learning, Pricing and Simulations -- Session Number: 11.4: New Media, New Customers? Understanding what Works -- Session Number: 11.5: Teaching and Innovation I -- Session Number: 11.6: Bank Marketing II -- Session Number: 11.7: Value, Alliance and Dynamics -- Session Number: 11.8: Retail Strategy -- Session Number: 11.9: Social Marketing and Harmful Behavior -- Session Number: 12.11: Tourism Marketing -- Session Number: 12.3: Becoming Green -- Session Number: 12.4: BRIC Markets I -- Session Number: 12.5: Understanding Social Marketing: Where are we now? -- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media -- Session Number: 12.7: Pricing Behavior and CRM -- Session Number: 12.8: Retailing and Consumer Behavior. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress [documento electrónico] / Campbell, Colin L., . - 1 ed. . - [s.l.] : Springer, 2017 . - XXXIII, 953 p. 105 ilustraciones, 84 ilustraciones en color.
ISBN : 978-3-319-50008-9
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave: Comportamiento del consumidor Telemercadeo mercadeo por Internet Relaciones con los clientes Planificación estratégica Liderazgo Publicidad digital Gestión de relaciones con el cliente Estrategia empresarial y liderazgo Índice Dewey: 658.8342 Resumen: Este volumen incluye las actas completas del Congreso Mundial de Marketing 2011 celebrado en Reims, Francia, con el tema ¿El cliente NO siempre tiene la razón? Orientaciones de marketing en un mundo empresarial dinámico. El objetivo de la conferencia y los artículos adjuntos es el pensamiento y las prácticas de marketing en todo el mundo. Este volumen presenta artículos sobre diversos temas, incluida la gestión de marketing, la estrategia de marketing y el comportamiento del consumidor. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. . Nota de contenido: Session Number: 1.1: Innovation in Marketing -- Session Number: 1.3: Advertising Impressions -- Session Number: 1.4: Cross-Cultural Research -- Session Number: 1.6: Farmers and Informal Marketing -- Session Number: 1.7: Issues in Wine Marketing -- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events -- Session Number: 1.9: Brand Power and Issues in Sports Management -- Session Number: 2.15: Poster Presentations -- Session Number: 2.3: Consumer Behavior I -- Session Number: 2.4: Consumer Attitudes and Reactions -- Session Number: 2.5: New Frontiers in Emotions -- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior -- Session Number: 2.7: Luxury and Arts -- Session Number: 2.8: Marketing and the Law -- Session Number: 2.9: Pricing Strategies in Retailing and Services -- Session Number: 3.3: Social Aspects of Advertising -- Session Number: 3.4: Global Branding and Consumption -- Session Number: 3.5: Entrepreneurship I -- Session Number: 3.6: Global Marketing I -- Session Number: 3.7: Market Learning and Competitive Advantage -- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality -- Session Number: 3.9: European Wine Marketing -- Session Number: 4.10: Mindful Consumers -- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups -- Session Number: 4.2: Getting Quality Responses in Market Surveys -- Session Number: 4.3: Affect of Effect in Advertising -- Session Number: 4.4: Co-Creation and Cooperation -- Session Number: 4.5: Dealing with negative emotions -- Session Number: 4.6: Health Marketing -- Session Number: 4.7: Consumer Interest in CSR and Business Ethics -- Session Number: 4.8: Customer Experience -- Session Number: 4.9: Providing Customer Solutions -- Session Number: 5.11: Sponsorship and Sport -- Session Number: 5.2: Methodological Issues Related to Internet Surveys -- Session Number: 5.4: Co‐Creation and Involvement -- Session Number: 5.5: Entrepreneurship II -- Session Number: 5.6: Global Marketing II -- Session Number: 5.7: Consumer Vulnerability and Protection -- Session Number: 5.8: Importance of Branding -- Session Number: 5.9: Customer Experience -- Session Number: 6.10: Customer Reactions -- Session Number: 6.2: Social Responsibility -- Session Number: 6.3: Advertising Execution -- Session Number: 6.4: Consumer is Not Always Right? -- Session Number: 6.5: The Self and Emotion -- Session Number: 6.6: Creating Innovation -- Session Number: 6.7: Cultural Perspectives in Marketing Ethics -- Session Number: 6.8: Organizational Issues and Processes -- Session Number: 6.9: Front Line Employees -- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? -- Session Number: 7.3: Customer Reactions -- Session Number: 7.4: Distribution and SCM -- Session Number: 7.5: Teaching and Innovation II -- Session Number: 7.6: Global Marketing III.-Session Number: 7.7: Marketing Research Tools & Techniques -- Session Number: 7.8: Relationship Marketing in Service Context -- Session 8.15: Poster Presentations -- Session Number: 8.3: Cognitive Influences -- Session Number: 8.4: E-‐Shopping I -- Session Number: 8.5: Emerging Market Issues -- Session Number: 8.6: Strategy for Innovation -- Session Number: 8.7: Marketing Research Tools & Techniques -- Session Number: 8.8: Relationship Strategy 1 -- Session Number: 8.9: Service Failure & Recovery -- Session Number: 8.10: Rethinking Reputation Research -- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media -- Session Number: 9.10: New Technology for Business Education: The Moodle Way -- Session Number: 9.11: The Tourist Experience -- Session Number: 9.3: Account Management, Trust and Sustainability -- Session Number: 9.4: Selling with Electronic Media -- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of aSales Person -- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation -- Session Number: 9.8: Relationship Strategy 2 -- Session Number: 9.9: Service Failure & Switching Behaviors -- Session Number: 10.3: Consumer Differences -- Session Number: 10.4: Doctoral Colloquium -- Session Number: 10.5: Market Orientation: Antecedence and Consequences -- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews -- Session Number: 10.7: Marketing and Finance -- Session Number: 10.8: Franchising, Internet and Loyalty -- Session Number: 10.9: Behavior change in Social Marketing -- Session Number: 11.1: Consumer Behavior VI -- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing -- Session Number: 11.3: Organizational Learning, Pricing and Simulations -- Session Number: 11.4: New Media, New Customers? Understanding what Works -- Session Number: 11.5: Teaching and Innovation I -- Session Number: 11.6: Bank Marketing II -- Session Number: 11.7: Value, Alliance and Dynamics -- Session Number: 11.8: Retail Strategy -- Session Number: 11.9: Social Marketing and Harmful Behavior -- Session Number: 12.11: Tourism Marketing -- Session Number: 12.3: Becoming Green -- Session Number: 12.4: BRIC Markets I -- Session Number: 12.5: Understanding Social Marketing: Where are we now? -- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media -- Session Number: 12.7: Pricing Behavior and CRM -- Session Number: 12.8: Retailing and Consumer Behavior. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i
Título : Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference Tipo de documento: documento electrónico Autores: Bilgin, Mehmet Huseyin, ; Danis, Hakan, ; Demir, Ender, ; Ucal, Meltem Ş, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XVII, 367 p. 50 ilustraciones ISBN/ISSN/DL: 978-3-030-35051-2 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Palabras clave: Comportamiento del consumidor Contabilidad Turismo Gestión Empresa de negocios Relaciones con los clientes Gestión turística Finanzas corporativas Gestión de relaciones con el cliente Índice Dewey: 658.8342 Resumen: Este volumen de Estudios Euroasiáticos en Economía y Negocios presenta artículos teóricos y empíricos seleccionados de la 25.ª Conferencia de la Sociedad de Economía y Negocios de Eurasia (EBES), celebrada en Berlín, Alemania, en mayo de 2018. Cubriendo diversas áreas de negocios y gestión de diferentes regiones geográficas, El libro se centra en temas de actualidad como la participación del consumidor, la lealtad del consumidor, los blogs de viajes y la estrategia de comunicación de marketing de AirBnB, así como la evaluación de proyectos de atención médica y la Industria 4.0. También incluye estudios relacionados que analizan aspectos contables y financieros como la confiabilidad bancaria y los riesgos de quiebra de las empresas emergentes de crowdfunding de acciones. Nota de contenido: Marketing -- Tourism -- Management -- Accounting and Finance. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference [documento electrónico] / Bilgin, Mehmet Huseyin, ; Danis, Hakan, ; Demir, Ender, ; Ucal, Meltem Ş, . - 1 ed. . - [s.l.] : Springer, 2020 . - XVII, 367 p. 50 ilustraciones.
ISBN : 978-3-030-35051-2
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave: Comportamiento del consumidor Contabilidad Turismo Gestión Empresa de negocios Relaciones con los clientes Gestión turística Finanzas corporativas Gestión de relaciones con el cliente Índice Dewey: 658.8342 Resumen: Este volumen de Estudios Euroasiáticos en Economía y Negocios presenta artículos teóricos y empíricos seleccionados de la 25.ª Conferencia de la Sociedad de Economía y Negocios de Eurasia (EBES), celebrada en Berlín, Alemania, en mayo de 2018. Cubriendo diversas áreas de negocios y gestión de diferentes regiones geográficas, El libro se centra en temas de actualidad como la participación del consumidor, la lealtad del consumidor, los blogs de viajes y la estrategia de comunicación de marketing de AirBnB, así como la evaluación de proyectos de atención médica y la Industria 4.0. También incluye estudios relacionados que analizan aspectos contables y financieros como la confiabilidad bancaria y los riesgos de quiebra de las empresas emergentes de crowdfunding de acciones. Nota de contenido: Marketing -- Tourism -- Management -- Accounting and Finance. En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i
Título : Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Tipo de documento: documento electrónico Autores: Rossi, Patricia, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XLVII, 956 p. 62 ilustraciones, 17 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-02568-7 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Palabras clave: Comportamiento del consumidor Relaciones con los clientes Telemercadeo mercadeo por Internet Gestión de relaciones con el cliente Publicidad digital Índice Dewey: 658.8342 Resumen: Este volumen de actas explora las formas nuevas e innovadoras en las que los especialistas en marketing encuentran nuevos clientes globales y construyen puentes significativos con ellos en función de sus deseos y necesidades para garantizar altos niveles de satisfacción del cliente. La lealtad del cliente se garantiza a través del compromiso continuo con una base de clientes exigente y en constante cambio. Las fuerzas globales están colisionando culturas, creando nuevos desafíos para las empresas que desean llegar a mercados geográfica y culturalmente distantes y provocando que los gerentes de marketing reconsideren cómo construir relaciones significativas y estables con clientes cada vez más exigentes. En una era de enormes fuentes de datos nuevas y de necesidad de análisis innovadores, el desafío para el especialista en marketing es llegar a los clientes de formas nuevas y poderosas. Con las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) 2018 celebrado en Oporto, Portugal, este volumen proporciona investigaciones actuales y emergentes de académicos y profesionales globales que ayudarán a los especialistas en marketing a involucrar y promover la satisfacción del cliente. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers'Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety SeekersRely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When andHow Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. "The Others": The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influencein-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75.
A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving" -- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: AnAbstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstr.En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) [documento electrónico] / Rossi, Patricia, ; Krey, Nina, . - 1 ed. . - [s.l.] : Springer, 2019 . - XLVII, 956 p. 62 ilustraciones, 17 ilustraciones en color.
ISBN : 978-3-030-02568-7
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave: Comportamiento del consumidor Relaciones con los clientes Telemercadeo mercadeo por Internet Gestión de relaciones con el cliente Publicidad digital Índice Dewey: 658.8342 Resumen: Este volumen de actas explora las formas nuevas e innovadoras en las que los especialistas en marketing encuentran nuevos clientes globales y construyen puentes significativos con ellos en función de sus deseos y necesidades para garantizar altos niveles de satisfacción del cliente. La lealtad del cliente se garantiza a través del compromiso continuo con una base de clientes exigente y en constante cambio. Las fuerzas globales están colisionando culturas, creando nuevos desafíos para las empresas que desean llegar a mercados geográfica y culturalmente distantes y provocando que los gerentes de marketing reconsideren cómo construir relaciones significativas y estables con clientes cada vez más exigentes. En una era de enormes fuentes de datos nuevas y de necesidad de análisis innovadores, el desafío para el especialista en marketing es llegar a los clientes de formas nuevas y poderosas. Con las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) 2018 celebrado en Oporto, Portugal, este volumen proporciona investigaciones actuales y emergentes de académicos y profesionales globales que ayudarán a los especialistas en marketing a involucrar y promover la satisfacción del cliente. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers'Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety SeekersRely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When andHow Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. "The Others": The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influencein-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75.
A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving" -- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: AnAbstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstr.En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i
Título : Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Tipo de documento: documento electrónico Autores: Rossi, Patricia, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2018 Número de páginas: XXXI, 322 p. 12 ilustraciones, 10 ilustraciones en color. ISBN/ISSN/DL: 978-3-319-68750-6 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Palabras clave: Comportamiento del consumidor Investigación de mercado Inteligencia de Negocio Telemercadeo mercadeo por Internet Investigación de Mercados e Inteligencia Competitiva Publicidad digital Índice Dewey: 658.8342 Resumen: Este volumen de actas examina la transformación en el marketing para comprender mejor la situación actual y futura del campo del marketing. Desde si existe necesidad de transformación en nuestro campo; qué transformaciones metodológicas son necesarias; miradas históricas a cómo el campo se ha transformado y continúa transformándose; cómo se están transformando los institutos de aprendizaje y cómo la teoría, la práctica, las prácticas de consumo y las personas del marketing se están transformando a medida que el mundo continúa cambiando. Es al comprender estos cambios y transformaciones que los especialistas en marketing tienen un mejor conocimiento de la disciplina. Este libro, que presenta las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2017 celebrado en Christchurch, Nueva Zelanda, contiene investigaciones de académicos y profesionales de todo el mundo que analizan la necesidad y los impulsores de la transformación en el marketing. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness inM-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers' Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm's Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca.
An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers inMarketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent's Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers' Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures:An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee's Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organiza.En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) [documento electrónico] / Rossi, Patricia, ; Krey, Nina, . - 1 ed. . - [s.l.] : Springer, 2018 . - XXXI, 322 p. 12 ilustraciones, 10 ilustraciones en color.
ISBN : 978-3-319-68750-6
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Palabras clave: Comportamiento del consumidor Investigación de mercado Inteligencia de Negocio Telemercadeo mercadeo por Internet Investigación de Mercados e Inteligencia Competitiva Publicidad digital Índice Dewey: 658.8342 Resumen: Este volumen de actas examina la transformación en el marketing para comprender mejor la situación actual y futura del campo del marketing. Desde si existe necesidad de transformación en nuestro campo; qué transformaciones metodológicas son necesarias; miradas históricas a cómo el campo se ha transformado y continúa transformándose; cómo se están transformando los institutos de aprendizaje y cómo la teoría, la práctica, las prácticas de consumo y las personas del marketing se están transformando a medida que el mundo continúa cambiando. Es al comprender estos cambios y transformaciones que los especialistas en marketing tienen un mejor conocimiento de la disciplina. Este libro, que presenta las actas completas del Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2017 celebrado en Christchurch, Nueva Zelanda, contiene investigaciones de académicos y profesionales de todo el mundo que analizan la necesidad y los impulsores de la transformación en el marketing. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teoría, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review. Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness inM-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers' Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm's Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca.
An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers inMarketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent's Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers' Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures:An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee's Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organiza.En línea: https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Link: https://biblioteca.umanizales.edu.co/ils/opac_css/index.php?lvl=notice_display&i
