| TÃtulo : |
Political Marketing and Management in the 2020 New Zealand General Election |
| Tipo de documento: |
documento electrónico |
| Autores: |
Elder, Edward, ; Lees-Marshment, Jennifer, |
| Mención de edición: |
1 ed. |
| Editorial: |
[s.l.] : Springer |
| Fecha de publicación: |
2021 |
| Número de páginas: |
XIV, 186 p. 39 ilustraciones, 3 ilustraciones en color. |
| ISBN/ISSN/DL: |
978-3-030-77333-5 |
| Nota general: |
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. |
| Idioma : |
Inglés (eng) |
| Palabras clave: |
Comunicación polÃtica Gestión La comunicación en la polÃtica. Elecciones Marketing PolÃtica electoral |
| Clasificación: |
324.6 |
| Resumen: |
Este libro es el segundo volumen de la serie Palgrave Studies in Political Marketing and Management que se centra en el marketing y la gestión polÃticos en las elecciones generales de Nueva Zelanda. Coeditado por los expertos en marketing polÃtico Edward Elder y Jennifer Lees-Marshment de la Universidad de Auckland, y con contribuciones de académicos y profesionales, este libro cubre temas que incluyen estrategia polÃtica, Vote Compass, investigación de mercado, marca polÃtica, marketing de entrega, segmentación y comunicación polÃtica. Es importante destacar que este libro analiza el uso del marketing y la gestión polÃticos durante una crisis de salud global, la pandemia de COVID-19. Al hacerlo, este libro proporciona información valiosa sobre el marketing y la gestión polÃticos en la práctica, no sólo para Nueva Zelanda, sino también para lÃderes polÃticos, partidos y activistas de todo el mundo. Edward Elder es docente profesional en la Facultad de Artes de la Universidad de Auckland, Nueva Zelanda. Jennifer Lees-Marshment es profesora asociada de PolÃtica y Relaciones Internacionales en la Universidad de Auckland, Nueva Zelanda. |
| Nota de contenido: |
Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National's Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion. |
| Tipo de medio : |
Computadora |
| Summary : |
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, NewZealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand. |
| Enlace de acceso : |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
Political Marketing and Management in the 2020 New Zealand General Election [documento electrónico] / Elder, Edward, ; Lees-Marshment, Jennifer, . - 1 ed. . - [s.l.] : Springer, 2021 . - XIV, 186 p. 39 ilustraciones, 3 ilustraciones en color. ISBN : 978-3-030-77333-5 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés ( eng)
| Palabras clave: |
Comunicación polÃtica Gestión La comunicación en la polÃtica. Elecciones Marketing PolÃtica electoral |
| Clasificación: |
324.6 |
| Resumen: |
Este libro es el segundo volumen de la serie Palgrave Studies in Political Marketing and Management que se centra en el marketing y la gestión polÃticos en las elecciones generales de Nueva Zelanda. Coeditado por los expertos en marketing polÃtico Edward Elder y Jennifer Lees-Marshment de la Universidad de Auckland, y con contribuciones de académicos y profesionales, este libro cubre temas que incluyen estrategia polÃtica, Vote Compass, investigación de mercado, marca polÃtica, marketing de entrega, segmentación y comunicación polÃtica. Es importante destacar que este libro analiza el uso del marketing y la gestión polÃticos durante una crisis de salud global, la pandemia de COVID-19. Al hacerlo, este libro proporciona información valiosa sobre el marketing y la gestión polÃticos en la práctica, no sólo para Nueva Zelanda, sino también para lÃderes polÃticos, partidos y activistas de todo el mundo. Edward Elder es docente profesional en la Facultad de Artes de la Universidad de Auckland, Nueva Zelanda. Jennifer Lees-Marshment es profesora asociada de PolÃtica y Relaciones Internacionales en la Universidad de Auckland, Nueva Zelanda. |
| Nota de contenido: |
Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National's Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion. |
| Tipo de medio : |
Computadora |
| Summary : |
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, NewZealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand. |
| Enlace de acceso : |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
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