| TÃtulo : |
Go Figure! New Directions In Advertising Rhetoric |
| Tipo de documento: |
documento electrónico |
| Autores: |
McQuarrie, Edward F. ; Phillips, Barbara J. (1966-) |
| Editorial: |
Taylor & Francis Group |
| Fecha de publicación: |
2014 |
| Número de páginas: |
330 p. : |
| Il.: |
ill. |
| Palabras clave: |
Rhetoric. Visual communication. Advertising Language. |
| Clasificación: |
808/.066659 |
| Nota de contenido: |
bla
Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Enlace de acceso : |
https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/141258 |
Go Figure! New Directions In Advertising Rhetoric [documento electrónico] / McQuarrie, Edward F. ; Phillips, Barbara J. (1966-) . - Taylor & Francis Group, 2014 . - 330 p. : : ill.
| Palabras clave: |
Rhetoric. Visual communication. Advertising Language. |
| Clasificación: |
808/.066659 |
| Nota de contenido: |
bla
Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| Enlace de acceso : |
https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/141258 |
|
808 Retórica (generalidades)
