Fashion Communication in the Digital Age / Kalbaska, Nadzeya ; Sádaba, Teresa ; Cominelli, Francesca ; Cantoni, Lorenzo  

Público ISBD Ningún comentario para este título. Título : Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 Tipo de documento: documento electrónico Autores: Kalbaska, Nadzeya, ; Sádaba, Teresa, ; Cominelli, Francesca, ; Cantoni, Lorenzo, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XI, 300 p. 85 ilustraciones, 78 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-15436-3 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing  Comunicación  Industria de artículos de lujo  Innovaciones tecnológicas  Tecnología  Media y comunicación  Lujo  Gestión de Innovación y Tecnología  Ciencia  Tecnología y Sociedad Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Este libro representa un hito importante en el esfuerzo por comprender cómo la comunicación está impactando en la industria de la moda y en las prácticas y valores sociales relacionados con la moda en la era digital. Presenta las actas de FACTUM 19, la primera de una serie de conferencias sobre comunicación de moda que destaca importantes trabajos teóricos y empíricos en el campo. Más allá de documentar los últimos descubrimientos científicos, el libro pretende fomentar el intercambio de enfoques metodológicos, ampliar el diálogo entre los estudios de comunicación y las disciplinas relacionadas con la moda, ayudar a establecer una red internacional e interdisciplinaria de académicos y ofrecer aliento e ideas nuevas a los jóvenes. investigadores. Es de gran valor para académicos y estudiantes en los campos de la comunicación de moda, el marketing de moda, los estudios visuales en moda, la transformación digital de la industria de la moda y la dimensión del patrimonio cultural de la moda. Además, es un recurso clave para los profesionales que buscan investigaciones sólidas sobre comunicación y marketing de moda. Nota de contenido: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders' Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication. Tipo de medio : Computadora Summary : This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 [documento electrónico] / Kalbaska, Nadzeya, ; Sádaba, Teresa, ; Cominelli, Francesca, ; Cantoni, Lorenzo,  . -  1 ed.  . - [s.l.] : Springer, 2019 . - XI, 300 p. 85 ilustraciones, 78 ilustraciones en color. ISBN : 978-3-030-15436-3 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing  Comunicación  Industria de artículos de lujo  Innovaciones tecnológicas  Tecnología  Media y comunicación  Lujo  Gestión de Innovación y Tecnología  Ciencia  Tecnología y Sociedad Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Este libro representa un hito importante en el esfuerzo por comprender cómo la comunicación está impactando en la industria de la moda y en las prácticas y valores sociales relacionados con la moda en la era digital. Presenta las actas de FACTUM 19, la primera de una serie de conferencias sobre comunicación de moda que destaca importantes trabajos teóricos y empíricos en el campo. Más allá de documentar los últimos descubrimientos científicos, el libro pretende fomentar el intercambio de enfoques metodológicos, ampliar el diálogo entre los estudios de comunicación y las disciplinas relacionadas con la moda, ayudar a establecer una red internacional e interdisciplinaria de académicos y ofrecer aliento e ideas nuevas a los jóvenes. investigadores. Es de gran valor para académicos y estudiantes en los campos de la comunicación de moda, el marketing de moda, los estudios visuales en moda, la transformación digital de la industria de la moda y la dimensión del patrimonio cultural de la moda. Además, es un recurso clave para los profesionales que buscan investigaciones sólidas sobre comunicación y marketing de moda. Nota de contenido: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders' Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication. Tipo de medio : Computadora Summary : This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

Fashion Communication / Sádaba, Teresa ; Kalbaska, Nadzeya ; Cominelli, Francesca ; Cantoni, Lorenzo ; Torregrosa Puig, Marta  

Público ISBD Ningún comentario para este título. Título : Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 Tipo de documento: documento electrónico Autores: Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2021 Número de páginas: XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-81321-5 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing  Comunicación y tráfico.  Industrias de medios  Cultura visual Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capítulos presentan trabajos interdisciplinarios teóricos y empíricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. Nota de contenido: Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. Tipo de medio : Computadora Summary : These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 [documento electrónico] / Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta,  . -  1 ed.  . - [s.l.] : Springer, 2021 . - XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color. ISBN : 978-3-030-81321-5 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing  Comunicación y tráfico.  Industrias de medios  Cultura visual Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capítulos presentan trabajos interdisciplinarios teóricos y empíricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. Nota de contenido: Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. Tipo de medio : Computadora Summary : These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]

---

1 (1 - 2 / 2) Ver por página : 25 50 100 200