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Autor Sádaba, Teresa |
Documentos disponibles escritos por este autor (4)
Crear una solicitud de compra Refinar búsquedaFashion Communication in the Digital Age / Kalbaska, Nadzeya ; Sádaba, Teresa ; Cominelli, Francesca ; Cantoni, Lorenzo
TÃtulo : Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 Tipo de documento: documento electrónico Autores: Kalbaska, Nadzeya, ; Sádaba, Teresa, ; Cominelli, Francesca, ; Cantoni, Lorenzo, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2019 Número de páginas: XI, 300 p. 85 ilustraciones, 78 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-15436-3 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing Comunicación Industria de artÃculos de lujo Innovaciones tecnológicas TecnologÃa Media y comunicación Lujo Gestión de Innovación y TecnologÃa Ciencia TecnologÃa y Sociedad Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Este libro representa un hito importante en el esfuerzo por comprender cómo la comunicación está impactando en la industria de la moda y en las prácticas y valores sociales relacionados con la moda en la era digital. Presenta las actas de FACTUM 19, la primera de una serie de conferencias sobre comunicación de moda que destaca importantes trabajos teóricos y empÃricos en el campo. Más allá de documentar los últimos descubrimientos cientÃficos, el libro pretende fomentar el intercambio de enfoques metodológicos, ampliar el diálogo entre los estudios de comunicación y las disciplinas relacionadas con la moda, ayudar a establecer una red internacional e interdisciplinaria de académicos y ofrecer aliento e ideas nuevas a los jóvenes. investigadores. Es de gran valor para académicos y estudiantes en los campos de la comunicación de moda, el marketing de moda, los estudios visuales en moda, la transformación digital de la industria de la moda y la dimensión del patrimonio cultural de la moda. Además, es un recurso clave para los profesionales que buscan investigaciones sólidas sobre comunicación y marketing de moda. Nota de contenido: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders' Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication. Tipo de medio : Computadora Summary : This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 [documento electrónico] / Kalbaska, Nadzeya, ; Sádaba, Teresa, ; Cominelli, Francesca, ; Cantoni, Lorenzo, . - 1 ed. . - [s.l.] : Springer, 2019 . - XI, 300 p. 85 ilustraciones, 78 ilustraciones en color.
ISBN : 978-3-030-15436-3
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Marketing Comunicación Industria de artÃculos de lujo Innovaciones tecnológicas TecnologÃa Media y comunicación Lujo Gestión de Innovación y TecnologÃa Ciencia TecnologÃa y Sociedad Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Este libro representa un hito importante en el esfuerzo por comprender cómo la comunicación está impactando en la industria de la moda y en las prácticas y valores sociales relacionados con la moda en la era digital. Presenta las actas de FACTUM 19, la primera de una serie de conferencias sobre comunicación de moda que destaca importantes trabajos teóricos y empÃricos en el campo. Más allá de documentar los últimos descubrimientos cientÃficos, el libro pretende fomentar el intercambio de enfoques metodológicos, ampliar el diálogo entre los estudios de comunicación y las disciplinas relacionadas con la moda, ayudar a establecer una red internacional e interdisciplinaria de académicos y ofrecer aliento e ideas nuevas a los jóvenes. investigadores. Es de gran valor para académicos y estudiantes en los campos de la comunicación de moda, el marketing de moda, los estudios visuales en moda, la transformación digital de la industria de la moda y la dimensión del patrimonio cultural de la moda. Además, es un recurso clave para los profesionales que buscan investigaciones sólidas sobre comunicación y marketing de moda. Nota de contenido: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders' Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication. Tipo de medio : Computadora Summary : This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
TÃtulo : Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 Tipo de documento: documento electrónico Autores: Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2021 Número de páginas: XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-81321-5 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Marketing Comunicación y tráfico. Industrias de medios Cultura visual Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capÃtulos presentan trabajos interdisciplinarios teóricos y empÃricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. Nota de contenido: Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo DomÃnguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. Tipo de medio : Computadora Summary : These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 [documento electrónico] / Sádaba, Teresa, ; Kalbaska, Nadzeya, ; Cominelli, Francesca, ; Cantoni, Lorenzo, ; Torregrosa Puig, Marta, . - 1 ed. . - [s.l.] : Springer, 2021 . - XIII, 337 p. 30 ilustraciones, 21 ilustraciones en color.
ISBN : 978-3-030-81321-5
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Marketing Comunicación y tráfico. Industrias de medios Cultura visual Clasificación: 658.8 Mercadeo (Principios de mercadeo) Resumen: Estas actas de congreso son el resultado de uno de los primeros eventos académicos de su naturaleza que se lleva a cabo a nivel mundial, enfocado en la moda desde una perspectiva de las ciencias de la comunicación, que incluye, en un sentido amplio, los estudios de patrimonio cultural y marketing. Los capÃtulos presentan trabajos interdisciplinarios teóricos y empÃricos sobre cómo las diversas prácticas de comunicación impactan en la industria de la moda y sobre las prácticas y valores sociales relacionados con la moda. El enfoque especial de este volumen es cómo la transformación digital está cambiando el campo y su utilidad para los profesionales. Usando estos conocimientos académicos, los profesionales pueden entender las causas y razones centrales de las tendencias y desarrollos en el campo de la comunicación y el marketing de la moda. Nota de contenido: Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Abloh's Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands' Communication: Contagious Case Study 2010–2020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harper's Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper's Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo DomÃnguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Women's Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communicationon Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunig's Two-Way Model in the Fashion Films of Chanel NÌŠ 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides. Tipo de medio : Computadora Summary : These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
TÃtulo : Moda en el entorno digital Tipo de documento: documento electrónico Autores: Sádaba, Teresa, Editorial: Pamplona [España] : Eunsa Fecha de publicación: 2015 Número de páginas: 1 recurso en liÌnea (191 paÌginas) : Il.: ilustraciones ISBN/ISSN/DL: 9781512957303 Palabras clave: Fashion. Electronic commerce. Moda. Comercio electroÌnico. Clasificación: 391 Costumbres, etiqueta, folclor Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/47211 Moda en el entorno digital [documento electrónico] / Sádaba, Teresa, . - Pamplona [España] : Eunsa, 2015 . - 1 recurso en liÌnea (191 paÌginas) : : ilustraciones.
ISBN : 9781512957303
Palabras clave: Fashion. Electronic commerce. Moda. Comercio electroÌnico. Clasificación: 391 Costumbres, etiqueta, folclor Enlace de acceso : https://elibro-net.biblioproxy.umanizales.edu.co/es/lc/umanizales/titulos/47211
TÃtulo : Understanding Luxury Fashion : From Emotions to Brand Building Tipo de documento: documento electrónico Autores: Cantista, Isabel, ; Sádaba, Teresa, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XXIII, 284 p. 26 ilustraciones, 18 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-25654-8 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Industria de artÃculos de lujo Marca (Mercadotecnia) Comportamiento del consumidor Gestión Ética de negocios Estética Lujo Marca Clasificación: 381.45 Resumen: Ofreciendo una contribución original al campo de los estudios de lujo y moda, esta colección editada adopta una perspectiva filosófica y aborda la idea de que los humanos necesitan lujo. Desde este marco, profundiza en dos dimensiones particulares del lujo, las emociones y la sociedad, y concluye con casos de construcción de marcas para ilustrar las dos dimensiones en funcionamiento. Se reúne el análisis comparativo entre paÃses con énfasis en China. Los capÃtulos abordan el crecimiento actual del mercado, asà como los cambios significativos en el sector provocados por la rápida expansión internacional y un mayor enfoque en el suministro ético y la sostenibilidad, lo que hace que el libro sea una lectura reveladora para los estudiosos de los negocios de la moda, el lujo y las marcas. Nota de contenido: Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. Tipo de medio : Computadora Summary : Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Understanding Luxury Fashion : From Emotions to Brand Building [documento electrónico] / Cantista, Isabel, ; Sádaba, Teresa, . - 1 ed. . - [s.l.] : Springer, 2020 . - XXIII, 284 p. 26 ilustraciones, 18 ilustraciones en color.
ISBN : 978-3-030-25654-8
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Industria de artÃculos de lujo Marca (Mercadotecnia) Comportamiento del consumidor Gestión Ética de negocios Estética Lujo Marca Clasificación: 381.45 Resumen: Ofreciendo una contribución original al campo de los estudios de lujo y moda, esta colección editada adopta una perspectiva filosófica y aborda la idea de que los humanos necesitan lujo. Desde este marco, profundiza en dos dimensiones particulares del lujo, las emociones y la sociedad, y concluye con casos de construcción de marcas para ilustrar las dos dimensiones en funcionamiento. Se reúne el análisis comparativo entre paÃses con énfasis en China. Los capÃtulos abordan el crecimiento actual del mercado, asà como los cambios significativos en el sector provocados por la rápida expansión internacional y un mayor enfoque en el suministro ético y la sostenibilidad, lo que hace que el libro sea una lectura reveladora para los estudiosos de los negocios de la moda, el lujo y las marcas. Nota de contenido: Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. Tipo de medio : Computadora Summary : Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
