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TÃtulo : Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) Tipo de documento: documento electrónico Autores: Pantoja, Felipe, ; Wu, Shuang, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XLIII, 630 p. 15 ilustraciones, 2 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-42545-6 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes Integración económica internacional Globalización Planificación estratégica Liderazgo Innovaciones tecnológicas Comportamiento del consumidor Industria de artÃculos de lujo Gestión de relaciones con el cliente Mercados emergentes y globalización Estrategia empresarial y liderazgo Gestión de Innovación y TecnologÃa Lujo Clasificación: 658.812 Resumen: Este volumen explora la interconexión de los desafÃos sociales, polÃticos, tecnológicos y económicos que impactan las relaciones de los consumidores, los lanzamientos de nuevos productos y los intereses de los consumidores. Con contribuciones presentadas en el Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2019 celebrado en Edimburgo, Escocia, el tema de esta presentación se basa en el movimiento de la Ilustración escocesa de mediados del siglo XVIII, que se centró en las ideas de libertad, El progreso y el método cientÃfico. Los valores fundamentales de este movimiento están siendo desafiados por un mundo que cambia rápidamente, cambia globalmente y está conectado digitalmente. Las contribuciones presentadas en este volumen reflejan y replantean los roles de los especialistas en marketing y el marketing en la incorporación y el avance de las ideas de la Ilustración escocesa dentro de la teorÃa y la práctica del marketing contemporáneo. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teorÃa, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. La serie ofrece investigaciones y conocimientos de vanguardia, que complementan las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I'm not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y's Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms' International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm's Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers' Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77.
Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract -- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract -- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract -- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract -- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract -- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract -- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract -- Chapter89. Social Power and Entrepreneurial Action: An Abstract -- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract -- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu.Tipo de medio : Computadora Summary : This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) [documento electrónico] / Pantoja, Felipe, ; Wu, Shuang, ; Krey, Nina, . - 1 ed. . - [s.l.] : Springer, 2020 . - XLIII, 630 p. 15 ilustraciones, 2 ilustraciones en color.
ISBN : 978-3-030-42545-6
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos.
Idioma : Inglés (eng)
Palabras clave: Relaciones con los clientes Integración económica internacional Globalización Planificación estratégica Liderazgo Innovaciones tecnológicas Comportamiento del consumidor Industria de artÃculos de lujo Gestión de relaciones con el cliente Mercados emergentes y globalización Estrategia empresarial y liderazgo Gestión de Innovación y TecnologÃa Lujo Clasificación: 658.812 Resumen: Este volumen explora la interconexión de los desafÃos sociales, polÃticos, tecnológicos y económicos que impactan las relaciones de los consumidores, los lanzamientos de nuevos productos y los intereses de los consumidores. Con contribuciones presentadas en el Congreso Mundial de Marketing (WMC) de la Academia de Ciencias del Marketing (AMS) de 2019 celebrado en Edimburgo, Escocia, el tema de esta presentación se basa en el movimiento de la Ilustración escocesa de mediados del siglo XVIII, que se centró en las ideas de libertad, El progreso y el método cientÃfico. Los valores fundamentales de este movimiento están siendo desafiados por un mundo que cambia rápidamente, cambia globalmente y está conectado digitalmente. Las contribuciones presentadas en este volumen reflejan y replantean los roles de los especialistas en marketing y el marketing en la incorporación y el avance de las ideas de la Ilustración escocesa dentro de la teorÃa y la práctica del marketing contemporáneo. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teorÃa, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. La serie ofrece investigaciones y conocimientos de vanguardia, que complementan las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I'm not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y's Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms' International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers' Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm's Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers' Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77.
Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract -- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract -- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract -- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract -- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract -- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract -- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract -- Chapter89. Social Power and Entrepreneurial Action: An Abstract -- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract -- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu.Tipo de medio : Computadora Summary : This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Marketing Opportunities and Challenges in a Changing Global Marketplace / Wu, Shuang ; Pantoja, Felipe ; Krey, Nina
TÃtulo : Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: Wu, Shuang, ; Pantoja, Felipe, ; Krey, Nina, Mención de edición: 1 ed. Editorial: [s.l.] : Springer Fecha de publicación: 2020 Número de páginas: XLIX, 674 p. 18 ilustraciones, 2 ilustraciones en color. ISBN/ISSN/DL: 978-3-030-39165-2 Nota general: Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés (eng) Palabras clave: Relaciones con los clientes Innovaciones tecnológicas Integración económica internacional Globalización Planificación estratégica Liderazgo Comportamiento del consumidor Industria de artÃculos de lujo Gestión de relaciones con el cliente Gestión de Innovación y TecnologÃa Mercados emergentes y globalización Estrategia empresarial y liderazgo Lujo Clasificación: 658.812 Resumen: Este volumen de actas explora las oportunidades y desafÃos de marketing que existen en el panorama actual y rápidamente cambiante del mercado global. Los problemas globales actuales, como el aumento de la clase media en los mercados emergentes, los avances tecnológicos disruptivos, el análisis de big data, los cambios en los hábitos de los consumidores y las preocupaciones sobre las polÃticas comerciales nacionales, han renovado las preocupaciones éticas en torno a la privacidad del consumidor y las herramientas que las empresas utilizan para operar, comercializar, conectarse y construir una relación con sus clientes. Este libro, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2019 celebrada en Vancouver, Canadá, explora y evalúa el ritmo de cambio que impulsa a las empresas a evaluar y adaptar sus estrategias de marketing para seguir siendo competitivas. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teorÃa, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance -- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective -- Chapter7. Decision-Making and Interruptions -- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy -- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers -- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations -- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions -- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation -- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? -- Chapter14. Non-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions -- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry -- Chapter18. Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing -- Chapter19. Special Session: Measuring Salesperson Storytelling -- Chapter20. How do InternationalCo-branding Alliances Affect Host Country Consumers' Purchase Intention? -- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics -- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage -- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters -- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance -- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands -- Chapter27. Understanding Risk Statements within Drug Injury Advertising -- Chapter28. The Effect of Social Distance on Donations to Care versus Cure -- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions -- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making -- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments -- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making -- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? -- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers -- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions -- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class -- Chapter39. Special Session on Research Opportunities in Direct Selling -- Chapter40. Special Session: AnInternational Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years -- Chapter41. Does Training Teachers in Financial Education Improve Students' Financial Well-Being? -- Chapter42. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight. Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand Authenticity -- Chapter45. Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and what doesn't? -- Chapter46. Return on Investment of Effective Complaint Management: Synthesis and Research Directions -- Chapter47. Distance is Worth! Impacts of Spatial Distance between Model and Product on Product Evaluation -- Chapter48. The Study of Different Factors Affecting Salesperson Deviance -- Chapter49. Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride -- Chapter50. Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip -- Chapter51. From Psychological Myopia to Food Myopia: A Consumer Perspective -- Chapter52. Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences' Skepticism -- Chapter53. Right Digit Effect and Subjective Relative Income -- Chapter54. Big Data Analytics, New Product Ideas and Decision Making -- Chapter55. Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective -- Chapter56. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction -- Chapter57. Digital Advocacy among Industrial Employees -- Chapter58. When My Brand does Something Morally Wrong -- Chapter59. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach -- Chapter60. How and when does Functional Diversity Impact Sales Team Effectiveness -- Chapter61. Love Consumption at the Digital Age: Online Consumer Review andRomantic Gift Giving -- Chapter62. Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty through Online Brand Community Engagement, Brand Trust and CSR Authenticity -- Chapter63. Digital Customer Empowerment Tools for Marketers -- Chapter 64. A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors -- Chapter65. The Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs -- Chapter67. Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention -- Chapter68. Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors -- Chapter69. Understanding Information Bias: The Perspective of Online Review Component -- Chapter70. Factors Affecting Consumer Responses to Brand Advertising on Social Media -- Chapter71. How Many Likes are Good Enough? An Evaluation of Social Media Performance. Chapter72. To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse -- Chapter73. Inferences about Target Marketing from Languages on Website and its Implications -- Chapter74. Consumer Response to Sport Sponsor's Message Articulation and Activation on Twitter -- Chapter75. Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis -- Chapter76. The Effect of Emoji Incongruency in Social Media -- Chapter77. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment. Chapter78. Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon -- Chapter79. Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist. Chapter80. Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda. Chapter81. The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer' Post-Goal-Completion Behavior -- Chapter82. A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty -- Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources -- Chapter84. Preliminary Tests of the Consumer Normalcy Scale -- Chapter85.
The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors -- Chapter87. The Effect of Fear, Threat, and Trust among Voters in the 2016 U.S. Presidential Election. Chapter88. Towards a Model of Inclusive Ethnic Advertising -- Chapter89. Customer Engagement with Augmented Reality Mobile Apps- Chapter90. How Organizations can Capitalize on Customer-Caused Failures -- Chapter91. Self-Gift, Luxury Consumption and Materialism: The Way to Happiness! -- Chapter92. Why do Consumers Procrastinate and what Happens Next? -- Chapter93. Food Acculturation of Professional Expatriates: A Cross-Cultural Study -- Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption -- Chapter95. Social Media Sentiment, Customer Satisfaction, and Stock Returns -- Chapter96. Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers' Luxury Brand Purchases -- Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance -- Chapter98. The Impact of Sonic Logos on Brand Perceptions -- Chapter99. Gifting Practices: Is it Really the Thought that Counts -- Chapter100. Special Session: How does Marketing Fit in the World? Questions of Discipline.Tipo de medio : Computadora Summary : This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Wu, Shuang, ; Pantoja, Felipe, ; Krey, Nina, . - 1 ed. . - [s.l.] : Springer, 2020 . - XLIX, 674 p. 18 ilustraciones, 2 ilustraciones en color.
ISBN : 978-3-030-39165-2
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Idioma : Inglés (eng)
Palabras clave: Relaciones con los clientes Innovaciones tecnológicas Integración económica internacional Globalización Planificación estratégica Liderazgo Comportamiento del consumidor Industria de artÃculos de lujo Gestión de relaciones con el cliente Gestión de Innovación y TecnologÃa Mercados emergentes y globalización Estrategia empresarial y liderazgo Lujo Clasificación: 658.812 Resumen: Este volumen de actas explora las oportunidades y desafÃos de marketing que existen en el panorama actual y rápidamente cambiante del mercado global. Los problemas globales actuales, como el aumento de la clase media en los mercados emergentes, los avances tecnológicos disruptivos, el análisis de big data, los cambios en los hábitos de los consumidores y las preocupaciones sobre las polÃticas comerciales nacionales, han renovado las preocupaciones éticas en torno a la privacidad del consumidor y las herramientas que las empresas utilizan para operar, comercializar, conectarse y construir una relación con sus clientes. Este libro, que presenta las actas completas de la Conferencia Anual de la Academia de Ciencias del Marketing (AMS) de 2019 celebrada en Vancouver, Canadá, explora y evalúa el ritmo de cambio que impulsa a las empresas a evaluar y adaptar sus estrategias de marketing para seguir siendo competitivas. Fundada en 1971, la Academia de Ciencias del Marketing es una organización internacional dedicada a promover exploraciones oportunas de fenómenos relacionados con la ciencia del marketing en la teorÃa, la investigación y la práctica. Entre sus servicios a los miembros y a la comunidad en general, la Academia ofrece conferencias, congresos y simposios que atraen a delegados de todo el mundo. Las presentaciones de estos eventos se publican en esta serie Proceedings, que ofrece un archivo completo de volúmenes que reflejan la evolución del campo. Los volúmenes ofrecen investigaciones y conocimientos de vanguardia, complementando las revistas emblemáticas de la Academia, el Journal of the Academy of Marketing Science (JAMS) y AMS Review (AMSR). Los volúmenes son editados por destacados académicos y profesionales en una amplia gama de áreas temáticas de la ciencia del marketing. Nota de contenido: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance -- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective -- Chapter7. Decision-Making and Interruptions -- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy -- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers -- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations -- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions -- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation -- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? -- Chapter14. Non-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions -- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry -- Chapter18. Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing -- Chapter19. Special Session: Measuring Salesperson Storytelling -- Chapter20. How do InternationalCo-branding Alliances Affect Host Country Consumers' Purchase Intention? -- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics -- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage -- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters -- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance -- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands -- Chapter27. Understanding Risk Statements within Drug Injury Advertising -- Chapter28. The Effect of Social Distance on Donations to Care versus Cure -- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions -- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making -- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments -- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making -- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? -- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers -- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions -- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class -- Chapter39. Special Session on Research Opportunities in Direct Selling -- Chapter40. Special Session: AnInternational Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years -- Chapter41. Does Training Teachers in Financial Education Improve Students' Financial Well-Being? -- Chapter42. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight. Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand Authenticity -- Chapter45. Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and what doesn't? -- Chapter46. Return on Investment of Effective Complaint Management: Synthesis and Research Directions -- Chapter47. Distance is Worth! Impacts of Spatial Distance between Model and Product on Product Evaluation -- Chapter48. The Study of Different Factors Affecting Salesperson Deviance -- Chapter49. Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride -- Chapter50. Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip -- Chapter51. From Psychological Myopia to Food Myopia: A Consumer Perspective -- Chapter52. Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences' Skepticism -- Chapter53. Right Digit Effect and Subjective Relative Income -- Chapter54. Big Data Analytics, New Product Ideas and Decision Making -- Chapter55. Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective -- Chapter56. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction -- Chapter57. Digital Advocacy among Industrial Employees -- Chapter58. When My Brand does Something Morally Wrong -- Chapter59. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach -- Chapter60. How and when does Functional Diversity Impact Sales Team Effectiveness -- Chapter61. Love Consumption at the Digital Age: Online Consumer Review andRomantic Gift Giving -- Chapter62. Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty through Online Brand Community Engagement, Brand Trust and CSR Authenticity -- Chapter63. Digital Customer Empowerment Tools for Marketers -- Chapter 64. A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors -- Chapter65. The Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs -- Chapter67. Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention -- Chapter68. Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors -- Chapter69. Understanding Information Bias: The Perspective of Online Review Component -- Chapter70. Factors Affecting Consumer Responses to Brand Advertising on Social Media -- Chapter71. How Many Likes are Good Enough? An Evaluation of Social Media Performance. Chapter72. To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse -- Chapter73. Inferences about Target Marketing from Languages on Website and its Implications -- Chapter74. Consumer Response to Sport Sponsor's Message Articulation and Activation on Twitter -- Chapter75. Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis -- Chapter76. The Effect of Emoji Incongruency in Social Media -- Chapter77. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment. Chapter78. Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon -- Chapter79. Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist. Chapter80. Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda. Chapter81. The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer' Post-Goal-Completion Behavior -- Chapter82. A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty -- Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources -- Chapter84. Preliminary Tests of the Consumer Normalcy Scale -- Chapter85.
The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors -- Chapter87. The Effect of Fear, Threat, and Trust among Voters in the 2016 U.S. Presidential Election. Chapter88. Towards a Model of Inclusive Ethnic Advertising -- Chapter89. Customer Engagement with Augmented Reality Mobile Apps- Chapter90. How Organizations can Capitalize on Customer-Caused Failures -- Chapter91. Self-Gift, Luxury Consumption and Materialism: The Way to Happiness! -- Chapter92. Why do Consumers Procrastinate and what Happens Next? -- Chapter93. Food Acculturation of Professional Expatriates: A Cross-Cultural Study -- Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption -- Chapter95. Social Media Sentiment, Customer Satisfaction, and Stock Returns -- Chapter96. Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers' Luxury Brand Purchases -- Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance -- Chapter98. The Impact of Sonic Logos on Brand Perceptions -- Chapter99. Gifting Practices: Is it Really the Thought that Counts -- Chapter100. Special Session: How does Marketing Fit in the World? Questions of Discipline.Tipo de medio : Computadora Summary : This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Enlace de acceso : https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...]
