| TÃtulo : |
Exploring Business Language and Culture |
| Tipo de documento: |
documento electrónico |
| Autores: |
Michalik, Urszula, ; Zakrajewski, Paweł, ; Sznicer, Iwona, ; Stwora, Anna, |
| Mención de edición: |
1 ed. |
| Editorial: |
[s.l.] : Springer |
| Fecha de publicación: |
2020 |
| Número de páginas: |
XV, 274 p. 20 ilustraciones, 15 ilustraciones en color. |
| ISBN/ISSN/DL: |
978-3-030-58551-8 |
| Nota general: |
Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. |
| Idioma : |
Inglés (eng) |
| Palabras clave: |
SociolingüÃstica Docente Comunicación EtnologÃa Cultura Enseñanza y formación docente Media y comunicación Estudios Culturales Regionales |
| Clasificación: |
306.44 |
| Resumen: |
Este libro tiene como objetivo presentar los resultados de la investigación en el ámbito del lenguaje y la cultura empresarial, asà como la experiencia del personal pedagógico y de los profesionales interesados ​​en la comprensión amplia de los negocios. La naturaleza altamente compleja del entorno empresarial contemporáneo, abordada tanto desde el punto de vista teórico como práctico, no deja de demostrar que la investigación en estudios empresariales no puede disociarse del contexto cultural y lingüÃstico. Los capÃtulos incluidos en este libro fueron aportados tanto por académicos como por profesionales, lo que ofrece un enfoque equilibrado del tema y garantiza altos niveles de diversidad junto con una innegable homogeneidad. Fueron reunidos con el objetivo de mostrar diversos aspectos del lenguaje empresarial, percibido a la vez como medio de comunicación y como tema de investigación y docencia. También les preocupa la cultura empresarial, incluida la ética empresarial y las representaciones de las empresas en la cultura popular. Debido a su enfoque multidisciplinario, el libro presenta una hoja de ruta hacia el funcionamiento exitoso en entornos empresariales, destacando cuestiones como la educación con fines empresariales, el estudio del lenguaje utilizado en contextos empresariales, los aspectos de la comunicación intercultural, asà como el comportamiento ético basado en sobre diferentes valores en entornos empresariales multiculturales. Dado su carácter polifacético, el libro seguramente atrae no sólo a los académicos, sino también a los legos y estudiantes interesados ​​que desean ampliar sus conocimientos sobre estudios empresariales y fenómenos relacionados. |
| Nota de contenido: |
1.Business English Today: The Need for Intercultural Approach -- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions -- 3.Managing prosumption in university education – case study approach -- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context -- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends -- 6.National Responsibility: The Missing Element of Business Ethics -- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials -- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings -- 9.Naming the Weapon: A study of UK and USA Tank Names -- 10. Dimensions of communication in international teams -- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study -- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts -- 13. Business and academic cultures in contact: Some insights from academic communication practices and research -- 14. Always Be Closing: An ABC of Business in English Language Feature Films -- 15. The Language of M – a Female Manager (as Played by Judi Dench). . |
| Tipo de medio : |
Computadora |
| Summary : |
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena. |
| Enlace de acceso : |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
Exploring Business Language and Culture [documento electrónico] / Michalik, Urszula, ; Zakrajewski, PaweÅ‚, ; Sznicer, Iwona, ; Stwora, Anna, . - 1 ed. . - [s.l.] : Springer, 2020 . - XV, 274 p. 20 ilustraciones, 15 ilustraciones en color. ISBN : 978-3-030-58551-8 Libro disponible en la plataforma SpringerLink. Descarga y lectura en formatos PDF, HTML y ePub. Descarga completa o por capítulos. Idioma : Inglés ( eng)
| Palabras clave: |
SociolingüÃstica Docente Comunicación EtnologÃa Cultura Enseñanza y formación docente Media y comunicación Estudios Culturales Regionales |
| Clasificación: |
306.44 |
| Resumen: |
Este libro tiene como objetivo presentar los resultados de la investigación en el ámbito del lenguaje y la cultura empresarial, asà como la experiencia del personal pedagógico y de los profesionales interesados ​​en la comprensión amplia de los negocios. La naturaleza altamente compleja del entorno empresarial contemporáneo, abordada tanto desde el punto de vista teórico como práctico, no deja de demostrar que la investigación en estudios empresariales no puede disociarse del contexto cultural y lingüÃstico. Los capÃtulos incluidos en este libro fueron aportados tanto por académicos como por profesionales, lo que ofrece un enfoque equilibrado del tema y garantiza altos niveles de diversidad junto con una innegable homogeneidad. Fueron reunidos con el objetivo de mostrar diversos aspectos del lenguaje empresarial, percibido a la vez como medio de comunicación y como tema de investigación y docencia. También les preocupa la cultura empresarial, incluida la ética empresarial y las representaciones de las empresas en la cultura popular. Debido a su enfoque multidisciplinario, el libro presenta una hoja de ruta hacia el funcionamiento exitoso en entornos empresariales, destacando cuestiones como la educación con fines empresariales, el estudio del lenguaje utilizado en contextos empresariales, los aspectos de la comunicación intercultural, asà como el comportamiento ético basado en sobre diferentes valores en entornos empresariales multiculturales. Dado su carácter polifacético, el libro seguramente atrae no sólo a los académicos, sino también a los legos y estudiantes interesados ​​que desean ampliar sus conocimientos sobre estudios empresariales y fenómenos relacionados. |
| Nota de contenido: |
1.Business English Today: The Need for Intercultural Approach -- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions -- 3.Managing prosumption in university education – case study approach -- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context -- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends -- 6.National Responsibility: The Missing Element of Business Ethics -- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials -- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings -- 9.Naming the Weapon: A study of UK and USA Tank Names -- 10. Dimensions of communication in international teams -- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study -- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts -- 13. Business and academic cultures in contact: Some insights from academic communication practices and research -- 14. Always Be Closing: An ABC of Business in English Language Feature Films -- 15. The Language of M – a Female Manager (as Played by Judi Dench). . |
| Tipo de medio : |
Computadora |
| Summary : |
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena. |
| Enlace de acceso : |
https://link-springer-com.biblioproxy.umanizales.edu.co/referencework/10.1007/97 [...] |
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